New Look for General Snus Is Revealed at the NACS* Show

New Ergonomic Design features an Industry First

Oct 14, 2013, 12:00 ET from Swedish Match

ATLANTA, Oct. 14, 2013 /PRNewswire/ -- Swedish Match has unveiled smart, revolutionary new packaging for General, the world's #1 selling snus.  The new look debuted this week at the NACS trade show in Atlanta.  General Snus will soon be available in a premium brushed metal can with a fresh foil seal.  The ergonomic design also features a hinged metal lid, a first for the smokeless tobacco category, that provides an easy experience for the consumer when opening and closing the can.

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General is an authentic Swedish snus, crafted from a sophisticated blend of premium tobaccos using a unique GothiaTek® production process, ensuring the highest measure of quality. This smokefree and spit-free tobacco is popular throughout Scandinavia, where users place the pouch discretely under their lip.

"Quality and freshness is what sets General Snus above the rest," according to Joe Ackerman, Marketing Director for Snus in the US market. "General is continuing a decade's long tradition of being sold in chillers.  Keeping the product chilled, along with our innovative new packaging, provides added benefits for the consumer and gives them the assurance that General Snus will deliver the freshest product possible for discreet satisfaction."

General Snus, introduced in the US in 2011, is currently available nationwide in more than 20,000 stores. 

Support for the new packaging will include a compelling product launch program, point of sale, and interactive web content that includes store locator apps for mobile users to connect with General retailers.  The new cans, featuring the flavors Nordic Mint and Classic Blend, will be on the shelves in early 1st quarter, 2014.

About General Snus: General Snus, the world-wide leader, is a smokeless tobacco which has been enjoyed for more than 150 years.  General Snus is fresh, discrete and the ultimate in pure tobacco satisfaction.  Go to to learn more or like us on Facebook.

About Swedish Match: Swedish Match develops, manufactures, and sells quality products with market-leading brands in the product areas Snus and snuff, Other tobacco products (cigars and chewing tobacco), and Lights (matches and lighters).Well-known brands include General snus, Longhorn moist snuff, White Owl cigars, Red Man chewing tobacco, Fiat Lux matches, and Cricket lighters. The Group sells products across the globe, with production units in six countries. The Group's global operations generated sales of 12,558 MSEK for the twelve month period ending June 30, 2013. The Swedish Match share is listed on NASDAQ OMX Stockholm (SWMA).

*National Association of Convenient Stores

SOURCE Swedish Match