New Look Show-off their Summer Going Out Dresses to Help the Stylish Stand Out in the Crowd

LONDON, August 2, 2012 /PRNewswire/ --

Bright Young Things at New Look this summer

Summer in the city can be a sticky business. In an urban, concrete jungle, just how does a girl stay cool and calm?

Across cities, the Going Out Dress code is one obeyed by fashionistas. From New York to London, the summer dress has had a complete boost thanks to the vivid colours and exotic prints splashed into the spring and summer season. One sure-fire way to combat any grey, concrete jungle is to embrace the cuteness of the candy shades. The pretty pinks, iced-gem blues, minty-greens and lemon-yellows infused the corners of city life with a little bit of sunshine.  Likewise, big, bold prints painted new, wild life and wow factor into going out dresses.

The art of looking as vibrant as summer itself at evening barbeques and various seasonal soirees pile into the diary, the bright flashes of colour are the way to stand out in a crowd. Whatever the length and hemline, from maxi dresses to short and mini, the summer dress in all its colourful glory should send waves through any pack of party people.  

Keeping it fresh is hard; however New Look, who offer the most brilliant, punch-packing designs and trends for party dresses, have a new summer range set to inspire and inject fashion's brightest colours, patterns and prints to the wardrobe. It's all about being the brightest butterfly at the ball!

New Look Day Dresses are so refined and special they can easily take a girl from a garden party to beach bar. The store's NLDaily Blog keeps track of the latest buzz in fashion news and trends and keeps customers well ahead of the pack. From the jazzy and Monochrome Zig Zag Cut Out Dress to the grunge-goth-glam Cameo Rose Black Skull Bodycon Dress and the cute and twirly Mela Frill Sleeve Butterfly Print Dress - summer Going Out Dresses are rich in pattern, colour and character. There's no blending into any background with New Look's collection of sweet and sizzling summer frocks.

About New Look

New Look are award winning fashion retailers, and offer a wide choice of clothing to suit all tastes. From jackets to handbags, maternity clothes to jumpsuits, mens shoes to kidswear, New Look offers glamorous clothing at affordable prices.

SOURCE New Look