LONDON, May 12, 2011 /PRNewswire/ -- New Look today announces the launch of 'New Look Style the Nation', the brand new advertiser-funded T4 series set to be this summer's hit show.
The innovative and unique partnership between New Look and Channel 4 celebrates the style and creativity of everyday girls and guys up and down the country, with one lucky stylista bagging a dream job as a New Look stylist.
The series, fronted by Nick Grimshaw, will see the fashion-savvy DJ help the 'Style Panel', made up of award winning British designer Giles Deacon and New Look Group Creative Director Barbara Horspool, scour five cities looking for the uber-stylish to compete for the London based stylist job, creating hot looks for the fashion chain's TV, print and online campaigns.
The six-week series will see the Style Panel, along with Celebrity guests, give their critique as our would-be stylists compete in a head-to-head catwalk competition. The winning collection will be decided by T4 viewers in a live vote, with the winners from each region battling it out at a national final to land the ultimate job as a New Look stylist. One of the show's most stand-out features is the 2-Screen technology which allows people at home to create their own outfits online, some of which will be modelled in the show itself. So whether you are into your maxi dresses or can't get enough of your shoes, there is nothing stopping you from getting involved.
Celebrity favourite Giles, who has previously designed sell-out collections for New Look, said: "We're looking for individuality, creativity and someone with energy and passion. Fashion is all about fun and we want someone who enjoys different trends and isn't scared to experiment."
"We are incredibly excited to be working with T4 on this innovative project. Celebrating our customers' individual sense of style and excitement for fashion has always been at the heart of what we stand for and this programme helps us do just that," says Nick Cross, New Look Group Chief Marketing Officer.
"We're delighted to be bringing such an exciting project to T4 in conjunction with New Look. Fashion is an important area for our viewers and having Nick Grimshaw at the helm with his warmth, humour and knowledge seemed the perfect choice. We envisage the show to be entertaining, innovative with its second screen activity as well as providing a life changing opportunity to one lucky winner," added Neil McCallum, Head of T4 and Music.
With some of the biggest names on the High Street under her stylish belt, Barbara knows exactly how hard it is to break into the fashion industry; "Every stylista dreams of being paid to live and breathe fashion, shape looks for advertising campaigns and be one step ahead of the next trend. The competition is fierce so this really is the opportunity of a lifetime."
The New Look Style the Nation team will be visiting London, Cardiff, Birmingham, Manchester and Glasgow throughout May. "Make sure you're looking super-stylish at all times as we could be spotting you," advises presenter Nick Grimshaw. Stylistas can also apply for the show via channel4.com/takepart.
New Look Style the Nation airs on T4 from Saturday 4th June
For more gossip on the show, how to win tickets to the live catwalk finals or if you're just after a dose of up to date fashion, check out newlook.com/NLdaily.
Lexis public relations
8 Bolsover Street
Notes to Editor:
New Look Style the Nation:
'New Look Style the Nation' is a pioneering entertainment series borne out of creative collaboration between Channel 4, Twofour, Monterosa, New Look and Mother, New Look's creative agency. The series will be one of the first combinations of advertiser funding and product placement on UK television. As part of the deal, New Look will be able to have their clothes featured in the show and on the catwalk, if they are used for editorial reasons - all of which would not have been possible before the relaxation of the rules around Product Placement. New Look will also receive branding within the title sequences around the programme. By allowing all partners to contribute to the series' development from the start, the show is discarding traditional definitions of AFP to create an experience that is as truly rewarding for the viewer as it is for the New Look brand.
After graduating from London's Saint Martins in 1992, Giles Deacon worked with various top designers and fashion houses including Jean Charles De Castelbajac and Gucci. In November 2004 Giles was awarded 'Best New Designer' at the British Fashion Awards and in November 2006 he was subsequently awarded "British Designer of the Year". Giles also works in consultancy for High Street favourite New Look and designed the New Look 'Gold' range. He continues to have a strong following amongst celebrities and regularly dresses Thandie Newton, Kate Moss, Kristen Scott Thomas, Drew Barrymore, Kylie Minogue, Lily Allen, Daisy Lowe, and Daphne Guinness.
Barbara joined New Look in 2006 and is the Group Creative Director with a 35-strong design team across womens, mens, kids, footwear and accessories. She focuses on developing the in-house design service through spotting trends and product development. She oversees all external customer communications; PR, in-store and online. Her previous experience includes Marks & Spencer, Esprit, Etam, Arcadia and Storehouse. She started her career after leaving Kingston University with her own high fashion label called Blanche, which sold to independents such as Joseph, Whistles and Harvey Nichols.
Title: New Look Stylist
Role: To shape fashion looks for advertising, press shows, New Look magazine and in store visuals. Working with product and marketing teams, the New Look stylist will pull together different styles and looks across a variety of different marketing channels to different fashion trends.
Location: London New Look Office
SOURCE New Look