New Los Angeles City Guide Launches on The Purple Passport

Free online guide features the city's hippest and chicest spots as a resource for both locals and travelers

Oct 18, 2010, 11:00 ET from The Purple Passport

LOS ANGELES, Oct. 18 /PRNewswire/ -- The Purple Passport, a new web-based guide to the world's most exciting cities, has just launched its complete Los Angeles City Guide. Featuring over 100 of the choicest hotels, restaurants, spas, nightlife spots, shops, and activities, the guide will point locals to nearby hotspots and help travelers plan distinctive city experiences.



The guide's venue reviews and overview articles capture Los Angeles' many colorful contrasts. Recommendations run the gamut from Old Hollywood haunts to young starlet clubs, celeb-beloved boutiques to wide-open parks, and art museums to surfing lessons. Written in a fresh, accessible voice, the guide will appeal to stylish and discriminating individuals who like to be "in the know."

Users can also take advantage of the site's unique functionality features, including a mapping tool to find recommended venues near their primary destinations. Those who open free Purple Passport accounts can create customized "Passports" of their favorite venues to print or share with friends via email.

The site's user-friendly, taste-making approach is a reflection of what its founders, best friends Jennifer Garcia-Alonso and Emily T. Chang, look for when they travel. "We've been traveling together for over a decade -- with matching purple-colored passport covers in tow," said Garcia-Alonso. The pair began blogging about their journeys on The Diary of The Purple Passport in 2008 and launched the beta version of The Purple Passport in 2010 with their first City Guide to London. They look forward to moving beyond the beta phase in 2011.

About The Purple Passport

The Purple Passport ( is a web-based collection of city guides for the hip and highly discerning traveler. The site is a one-stop-shop for the full range of urban travel planning needs, from researching a trip start to finish, to reserving hotels and restaurants, to creating an itinerary to be shared with travel companions. The Purple Passport team personally visits every spot that it reviews and never accepts compensation for featuring a venue on the site. First-person accounts of the team's travel experiences can be found on the companion blog, The Diary of The Purple Passport (


Jennifer Garcia-Alonso

The Purple Passport, LLC
245 Park Avenue, 24th Floor
New York, NY 10167

SOURCE The Purple Passport