New Luxury Cannabis Brand Brings Haute High To Consumers

NEW YORK, Feb. 10, 2017 /PRNewswire/ -- As the Cannabis legalization movement continues to gain momentum across the U.S., a new market has emerged of high-end consumers.  Toast ™, a luxury, lifestyle Cannabis brand that provides a sophisticated consumer experience, is redefining how consumers enjoy Cannabis. Born in Aspen, Colorado, and bred on the pillars of purity, style, and luxury, Toast ™ establishes a new world order for the etiquette of recreational Cannabis use.

Toast ™ provides a trusted quality and refined experience in which each puff is like having a sip of champagne and each full Slice™ is like having a generous glass. Each Slice™ is developed using a proprietary manufacturing process and 100% Cannabis blend, which result in a consistent and ideal experience for the Toast™ consumer.

The Toast™ experience will activate the mind and relax the body while keeping the consumer in control - the ideal state of mind for making social connections. Toast™ presents consumers with an instinctive experience that allows them complete control over their level of indulgence. As a responsible leader in the Cannabis industry, Toast™ is committed to safe consumption practices providing a uniform and predictable experience, allowing users to more carefully monitor and regulate their intake.

Toast™ establishes a new etiquette for the Cannabis industry embracing how smoking Cannabis in controlled and mild doses can enhance a social experience. A recent study from Miner & Co. Studio stated that an "…overwhelming majority of Cannabis Consumers [polled] are consuming Cannabis and Cannabis products to enhance their daily and social experiences.  95% prefer a high that allows them to be 'present', 'mindful' and/or 'focused'…" 

Punit Seth, Co-Founder and CEO states, "Toast™ has the hypothesis that our consumers want to enjoy Cannabis with the reliability, ease and potency of a fine cocktail or wine - that is, not like a drug but a lifestyle enhancement through social and responsible consumption.  Market tests overwhelmingly supported that claim and that Toast™ is the only brand for the people who seek to share an elegant, fun, and controlled Cannabis experience with friends." 

Toast™ is co-founded by a set of successful former executives including CEO Punit Seth (previously at Bridgewater Associates and Accenture) and Senior Advisor Chris Burggraeve (former Global CMO of Anheuser-Busch InBev). Together, the founders have harnessed their individual expertise in finance and operations, digital, entrepreneurship, and consumer brand building to elevate Toast™ to the forefront of the Cannabis marketplace.  The founders have a shared mission to help shape the burgeoning Cannabis market (estimated to grow to $50B) into one that encourages social and responsible consumption.

"Cannabis is starting to lose its taboo and slowly but surely becoming societally acceptable. As a direct result of the mainstreaming of Cannabis, brands like Toast™ will be the standard bearers for responsible, beautiful, and consistent usage."  Eddie Miller, Co-Founder and Chief Business Development Officer stated.

Toast™  will be available at The Original Leaf in Aspen, CO. starting on February 10^th, 2017 and be available in other select dispensaries across the state. For more information on the Toast brand, its co-founders and updates on new retailers please visit Toast™ on Instagram, https://www.instagram.com/wetoast/  

About Toast™

Toast™  is a luxury, lifestyle Cannabis brand that provides a sophisticated consumer experience. The Toast™ experience will activate the mind and relax the body while keeping the consumer in control - the ideal state of mind for making social connections. Toast™ achieves this by offering the first professionally manufactured Cannabis cigarette called a Slice™; The Slice™ contains a proprietary 100% Cannabis blend and is manufactured using a complex and proprietary process. ^.  A Slice™ is consumed in its entirety by one person; whereas a pack of Slices™ is shared with friends and family. The Slice™ establishes a new but familiar currency where one puff of a Slice™ is like a sip of a cocktail and an entire Slice™ is the equivalent of a full drink.  This new currency enables consumers to regulate their intake and consume responsibly.

SOURCE Toast

Related Links

http://www.theoriginalleaf.com