New McCain Ready-Baked Jackets Ready in a Jiffy

LONDON, January 9, 2012 /PRNewswire/ --

There's nothing quite like the smell and taste of a slow oven-baked jacket potato, but the downside is waiting ages for it to cook. The rush of family life means we sometimes need meals to be ready in minutes, so getting dinner on the table quickly takes priority as hungry mouths just won't wait.

Now the wait is over with new McCain Ready Baked Jackets. Ready in just five minutes, they will make a delicious slow-baked taste and smell possible in a flash.

Research* amongst parents, carried out by McCain, shows that jacket potatoes are a definite favourite with families - a massive 64% of those surveyed eat them up to four times a week. However, time pressures are a major factor as the average family meal Monday to Thursday takes just 29 minutes to prepare. The average time people take to cook their jacket, using oven, microwave or both, is 40 minutes, in fact more than a third of people take more than 50 minutes to cook their jacket.

So although people love the delicious taste, comforting smell and fluff of a slow oven-baked jacket more than half say they are deterred from eating jacket potatoes more frequently as they take too long to cook so they're often missed off teatime menus. It seems there's a constant compromise between oven-baked taste and wanting to speed up the process - which McCain Ready Baked Jackets can provide a solution for.

With McCain Ready Baked Jackets McCain has already done the hard work for you - we cross cut top-quality British potatoes, drizzle them with sunflower oil and slowly oven-bake them, so all you have to do is pop them in the microwave for five minutes giving you enough time to prepare a topping. So now you can buy a jacket that tastes and smells just as good as oven-baked, with your favourite fluffy insides, but that can be cooked in five minutes with no compromise on time or taste**.

McCain takes real, simple ingredients and prepares them with care using no artificial colours or flavours. This means that not only are jackets tasty and quick, they're healthy too. For fat, saturated fat, sugar and salt Jackets receive a clean sweep of green traffic lights which indicates a low content according to Food Standard Agency guidelines. McCain Ready Baked Jackets are such a versatile meal; there's a wide range of toppings you can choose, from decadent creamy tuna mayo to low fat baked beans, there's something to suit everyone.

Research shows Brits favour the classic jacket toppings with 29% of those surveyed choosing cheese & beans as a favourite and 25% cheese. But the joy of a jacket is that anything goes, so it's easy to tailor them to your family's preferences, keeping everyone happy at dinnertime.

McCain Ready Baked Jackets taste, smell and fluff just like oven-baked jacket potatoes...because that's all they are.

* Research carried out by OnePoll on 2,000 parents in September 2011.

** Refer to pack for cooking instructions as times differ depending on the number of potatoes cooked at once. One potato takes five minutes to cook in a category D / 750W microwave oven from frozen.

Notes to editors

McCain is Britain's favourite chip maker and takes pride in the quality of all its products. McCain is a family business that works closely with 300 British farmers, some of whom it has worked in partnership with for three generations. The company aims to make good, simple food and at its heart are its people, the community and the environment.  For the full range of McCain products with nutritional information please go to http://www.mccain.co.uk  

For more information please contact Nexus PR:
Victoria Auckland: [email protected] / +44(0)207-052-8846
Sara Emanuelson: [email protected]  /  +44(0)20-7052-8842

SOURCE McCain