New McGruff® School Signs are Friendly Reminders to Do the Right Thing - by

Mascot helps educate without intimidating

May 08, 2013, 07:02 ET from MySecuritySign

NEW YORK, May 8, 2013 /PRNewswire/ -- Roughly 2.8 million American high school students abuse drugs during the school day, and about 1.18 million violent crimes were committed at public schools during the 2009-2010 school year. To spread positive safety messages, collaborated with the National Crime Prevention Council to launch new custom McGruff school safety signs.

McGruff the Crime Dog is a popular educational cartoon symbol created to connect with young audiences. The McGruff line creatively shows children how to avoid dangers by listing informative tips, such as methods for staying safe online or standing up to a bully.

The new signs are welcome alternatives to messages with confrontational and impersonal commands. The image of the friendly dog cartoon is a draw for young children, and teaches kids how to be proactive in preventing danger. The signs can also be leveraged as educational advertising campaigns.

Research has shown that personalized signs have more impact, and the new Neighborhood and Safety Signs can be customized in minutes. Custom templates allow users to enter text, change font, or even upload art for free. Users can easily add school logos or personal messages, and the signs are made from thick aluminum that lasts for decades.

The National Crime Prevention Council and MySecuritySign have enjoyed a five-year partnership. Blair Brewster, MySecuritySign's president, advocated the value of McGruff signs promoting safety messages in an approachable manner. "Signs around schools, hospitals, and other safety-first areas need a symbol that is not threatening or foreign. McGruff's friendly face will be appealing to an audience tired and menaced by images that feature a thief or the red slash symbol."

To view the signs, visit

Notes to editors:

McGruff the Crime Dog is a registered mark of the National Crime Prevention Council.

References for statistics:


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About SmartSign

SmartSign is one of America's fastest growing e-commerce companies and parent of MySecuritySign, MyParkingSign, and more than 50 other sites. The company manufactures and distributes a wide range of signs, tags, mats, and labels. By positioning "signs as solutions," SmartSign has taken a novel approach to ordering signs. Through creating highly targeted, content-rich, and authoritative retail sites, the company provides specific solutions to specific problems, such as keeping schools safe.

SOURCE MySecuritySign