New Mocean Mobile 2.0 Technology Gives Publishers and Ad Networks End-to-End Control in Rapidly Growing Mobile Display Ad Market

Comprehensive Upgrade Signals Bellwether of Advanced Mobile Ad Platforms and Raises Bar for Mobile Ad-Serving Standards

May 21, 2013, 10:00 ET from Mocean Mobile

NEW YORK, May 21, 2013 /PRNewswire/ -- Mocean Mobile (, the leading mobile technology ad-serving platform, today announced the most significant and comprehensive upgrade to date to its core ad-serving technology. This upgrade is in direct response to recent industry reports outlining the huge gains in mobile monetization.

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According to a newly published report by IDC (International Data Corporation), mobile advertising spending in the United States grew by 88 percent in 2012 to a total of $4.5 billion, compared to $2.4 billion in 2011, and publishers controlled 52 percent of U.S. mobile display ad spending in 2012, compared to 39 percent in 2011. This trend signifies a general market shift, and publishers now face greater pressure and urgency to secure the proper ad-serving technology as a result.

The number of ad impressions served on the Mocean Mobile platform in March 2013 alone increased by 41 percent, compared to the single month of October 2012 six months prior. Publishers and app developers who were previously content in handing off their available mobile advertising impressions to ad networks are now reclaiming more direct end-to-end control of how those mobile ads are served. Mocean Mobile 2.0 better equips app developers, publishers, and the ad networks that often represent them, to fully capitalize on the continued growth of mobile display advertising spend and ensure the highest value for each impression.

"This product upgrade represents a huge milestone for us and required a heavy investment in both our technology and the team behind it," stated Frank O'Donnell, Chief Technology Officer, Mojiva, Inc. "We are confident that Mocean Mobile 2.0 will help our customers maximize their mobile display inventory and command higher prices. It will also raise mobile ad-serving standards in an industry where standards have traditionally been lacking or non-existent."

Mocean Mobile 2.0 enables publishers to integrate with programmatic exchanges and demand-side platforms that promote the best available bid. Additional customer benefits include:

  • Standardized trafficking workflow;
  • Improved line item pages that are more intuitive and easier to use;
  • Ad feeds at the line item level are now easily configurable and better equipped to accommodate targeting and placement of ads;
  • Mocean Mobile 2.0 technology allows integration with third-party campaign management and optimization systems;
  • Reporting data can now be retrieved easier, faster and more precisely due to improved caching capabilities;
  • Consolidated reporting system offers greater transparency and accuracy of data;
  • Increased control over both campaign and creative management that delivers increased line item functionality;
  • A clean user interface design with an easy-to-navigate look and feel, as well as improved multi-browser support;
  • Additional enhancements made to the overall management of users and insertion orders.

To learn more about Mocean Mobile's new features, contact

About Mocean Mobile
Mocean Mobile created one of the first mobile technology platforms that powers mobile revenue opportunities for publishers, developers and app stores by giving them the ability to serve display ads to all mobile devices, including smartphones and tablets. By integrating with the majority of third-party ad networks and agency side ad servers like DART, Mocean Mobile combines state-of-the-art direct sales campaign management with ad network mediation for the mobile world.

Created in 2009, Mocean Mobile is led by a team of experienced advertising and media veterans from Google, DoubleClick, Yahoo, and AdMob. Mocean Mobile currently provides mobile ad serving solutions for customers such as AT&T, Vodafone, WebMD, Microsoft, Skype, BlackBerry and TV Guide. It operates under parent company Mojiva, Inc., a privately held company backed by Pelion Venture Partners, Shamrock Capital and Bertelsmann Digital Media Investments. Follow Mocean Mobile on Twitter, like us on Facebook or learn more at

Media Contacts: 

Mindy M. Hull                               

Colleen Wickwire

Mercury Global Partners for Mocean Mobile    

Mercury Global Partners for Mocean Mobile

Tel. +1 415 889 9977 (USA)                        

Tel. +1 858 336 1078

Tel. +31 62 504 7680 (Europe)                                             

Twitter: @cwick

Twitter: @mmhull and @MercuryGlobal   

SOURCE Mocean Mobile