NEW MyChelle Bio-Firm™ Hydrogel Concentrate Fortifies the Skin's Natural Moisture Barrier
Solid serum technology and concentrated Hyaluronic Acid provide the freshness of a gel and the nourishment of a hydrating serum
BOULDER, Colo., Sept. 8, 2016 /PRNewswire/ -- The quest for new skin-perfecting ingredients will never fade, but time-tested Hyaluronic Acid will always shine as a proven skin care all star. Occurring naturally in the skin, Hyaluronic Acid increases hydration, helps to improve elasticity, and protects the skin barrier from the effects of the environment and pollution. MyChelle introduces Bio-Firm™ Hydrogel Concentrate, a natural industry-first solid serum formulated with a high active 2% dose of botanically derived Hyaluronic Acid—in addition to moisture-binding peptide Polyglutamate—to provide deep nourishment and restore hydration for natural, healthy skin.
Why Hyaluronic Acid
Hyaluronic Acid (HA) benefits any skin type, at any age. This powerful, extra-hydrating humectant gives skin a smooth and supple appearance, and is known for its ability to carry up to 1,000 times its weight in water—something no other moisturizing ingredient can do. Consistent levels of HA are one of the most important components for a healthy and functioning skin barrier, providing critical defense against dehydration, and the penetration of allergens, irritants, and free radicals. When partnered with L-Ascorbic Acid (Vitamin C), HA also plays an important role in collagen production.
Mega Moisture
The MyChelle collection of clean, bioactive skin care includes three products that contain Hyaluronic Acid as a key ingredient. Each formula is specifically formulated for a specific skin type or concern to provide superior, professional results.
NEW Bio-Firm™ Hydrogel Concentrate
Containing the highest level of Hyaluronic Acid (2%), this moisture-binding solid serum melts on the skin to instantly smooth and firm. The concentrate is packed with potent Alpine Nunatak™ Plant Stem Cells and Crocus Chrysanthus Bulb Extract to help improve elasticity and deeply hydrate.
Ultra Hyaluronic Hydrating Serum
A nourishing, active blend of 1% Hyaluronic Acid, Sodium PCA, Squalane, Phospholipids, and Organic Rosehip Oil boosts moisture levels, conditions, and soothes dry skin. This serum-oil contains fortifying Amino Acids to provide anti-pollution and antioxidant benefits. EWG Verified™
Serious Hyaluronic Moisturizing Gel
This fast-absorbing, oil-free, lightweight gel contains 1% Hyaluronic Acid, Copper Mineral, and the amino acid Proline to help improve hydration, control oil, and repair and rejuvenate skin.
All three products are available at MyChelle.com, on Ulta.com, and nationwide at Whole Foods Market. Bio-Firm™ Hydrogel Concentrate, plus the brand's expanded Vitamin C system, will also be available at select Ulta stores beginning this month.
About MyChelle Dermaceuticals
Founded in 2000, MyChelle was the natural industry's first to use anti-aging peptides, plant stem cells, and clinically proven dermatological ingredients. Our 360-degree approach to beauty provides clean, conscious, and comprehensive products that are bioactive and ethically sourced.
For the latest brand updates, events, and promotions, follow the brand on Facebook, Twitter, and Instagram. Visit the MyChelle blog for weekly stories and expert skin care advice. #mychellebeauty #cleanisbeautiful #cthedifference
Photo - http://photos.prnewswire.com/prnh/20160907/405258
Logo - http://photos.prnewswire.com/prnh/20150923/269705LOGO
SOURCE MyChelle Dermaceuticals
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