DALLAS, Oct. 4, 2011 /PRNewswire/ -- The NERF experience is moving into new territory this holiday season with NERF-branded night vision goggles, helmet cams and other audio, visual and technology merchandise from Sakar International, produced under license from Hasbro, Inc. (NASDAQ: HAS). The new lineup – evoking the look and feel of the iconic NERF brand – will blast onto store shelves in the U.S. and Canada in November. Initial distribution will be at Toys 'R Us with retail prices from $19.99 to $59.99.
Specially engineered and molded to resemble the distinctive material loved by generations of NERF fans, the new NERF-branded gear will range from everyday technology accessories to action items designed for imaginative play. Highlights include NERF-inspired:
- Night vision goggles for see-in-the-dark fun
- A digital helmet cam that can be mounted on either a helmet or bike
- A pocket DVR with a preview screen
- 2.1 and 5.1 MP digital cameras packaged with social networking software
Other SKUs include a 2GB PC/Mac-compatible flash drive shaped like a mini-NERF blaster, a 2GB digital MP3 player, walkie talkies with up to a 1000-foot range, and a multi-function flashlight.
"The NERF brand has all the ingredients for a successful licensing program, including a huge fan base, an instantly recognizable appearance, and a heritage of more than 40 years in the market," said Liza Abrams, Sakar Vice President of Licensing. "This new licensed merchandise builds on those assets to extend the brand into new product categories that target the same demographic as NERF's core lineup."
Sakar will be exhibiting the new NERF-branded products and other new licensed merchandise in Booth #12-1409 at the Dallas Toy Fair opening today at Dallas Market Center / World Trade Center.
Sakar's licensing portfolio also includes other top-tier brands such as Kodak, Made for iPod, Disney, Crayola, NERF, Sanrio's Hello Kitty, The Avengers, Skechers and multiple Nickelodeon properties including iCarly and SpongeBob SquarePants.
About Sakar International
Sakar International Inc. designs and manufactures a wide range of technology, toy, and consumer electronic products. Founded in 1977, the company is the manufacturer of Vivitar camera equipment and accessories, a market leader in youth electronics and rechargeable batteries, and a producer of licensed products for leading consumer brands. Products range from digital cameras and camcorders with related accessories to computer, iPod, GPS and gaming accessories, binoculars, MP3 players, clock radios, gift and toy electronics. The company is privately held and headquartered in Edison, N.J. For more information, visit www.sakar.com.
About Hasbro, Inc.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro's multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. Come see how we inspire play through our brands at http://www.hasbro.com. © 2011 Hasbro, Inc. All Rights Reserved.
SOURCE Sakar International