LOS ANGELES, April 23, 2012 /PRNewswire/ -- nuvoTV, the leader in primetime Latino audience composition among all English-language cable networks, will use its upfront event in Manhattan tomorrow as a platform to introduce revealing insights from a recent proprietary Nielsen research study. The network will also unveil a new B-to-B website for marketers known as nu(CONNECT), which will encompass the new research data as well as other details on how nuvoTV can help brands engage the fastest-growing consumer segment in America–the Bi-Cultural Latino (BCL).
According to the most recent Nielsen TV research data, nuvoTV delivers one of the highest household median incomes in television, ranking the network among the Top 10 of all networks. The audience's median income of $61K in prime tops all U.S. broadcast networks, 90% of all ad-supported U.S. cable networks and is approximately double that of all Spanish-language networks. nuvoTV also over-indexes in the high-income category of $75K-plus.
The proprietary Nielsen research revealed that nuvoTV's viewers are highly engaged with the network's programming and its advertisers. The research showed that 40% of nuvoTV viewers trust brands advertised on the network (vs. 21% on average for viewers of all other networks); 41% of nuvoTV viewers pay attention to commercials on the network (vs. 18%); 42% are interested in brands seen on nuvoTV (vs. 20%) and 45% confirm nuvoTV advertises products that are relevant to them (vs. 32%).
Craig Geller, Senior Vice President of Ad Sales for nuvoTV, said, "nuvoTV viewers have significant spending power and are one of the most underserved. The nu(Connect) B-to-B website will serve as a central, one-stop site where marketers can access the Nielsen research data along with information on programming and sponsorship opportunities."
For more information on the nu(CONNECT) please visit http://www.nuconnect.tv
nuvoTV (mynuvoTV.com) is the first and only English-language television network created for American Bi-Cultural Latinos 18-49.
Vibrant. Bold. Driven. nuvoTV embodies the spirit and lifestyle of today's Bi-Cultural Latino. From lifestyle and comedy to music and movies, nuvoTV's unique line-up consists of 70% original programming all shot in high-definition.
nuvoTV is available in major markets, including Los Angeles, New York, Miami, Chicago and San Francisco/Bay Area, as well as all of the Top 15 Hispanic DMAs. Major distribution partners include AT&T U-verse, Comcast, Cox, Dish Network, Time Warner Cable and Verizon FiOS.
Mark Braff / 201-612-0707
Kim Becker / 914-834-0422