New Omni-Shopper Suite from Aldata Meets Changing Shopper Demand

Integrated solutions with big data insight to engage shoppers in and out of stores with mobile, cloud, and social technology; driving more effective marketing, merchandising, and fulfillment

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Aldata

Nov 05, 2012, 08:00 ET

ATLANTA, Nov. 5, 2012 /PRNewswire/ -- Aldata, a retail and distribution optimization company, today announced the Aldata Omni-Shopper Suite, an integrated set of software solutions that enables retailers and fast moving consumer goods (FMCG) manufacturers to meet the rapid changes taking place in shopper behavior and expectations. Designed to keep Aldata customers at the forefront of the omni-shopper revolution, the Aldata Omni-Shopper Suite captures and consolidates shopper interaction data across all channels and uses it to drive more effective marketing, engagement, merchandising, supply, and fulfillment.

At the core of the new Aldata Omni-Shopper suite is the big data Aldata Omni-Shopper Register, which records and stores every data point of a shopper's retail interactions across all channels.  The Omni-Shopper Register helps understand behavior across all channels, provides valuable insights into the why, what, how, where and when of shopping, and facilitates segmentation and clustering of shopper styles. These omni-shopper insights give Aldata customers a platform for differentiation and innovation as well as a competitive advantage in a fast changing market.

Output from the Omni-Shopper Register feed four major solution sets that execute operational activity and change based on this single, accurate source of real time updated shopper information.  

Aldata Omni-Shopper Online – provides the data clusters, content and campaign management, and communications tools necessary to attract, engage, and develop online shopper relationships. 

Aldata Omni-Shopper In Store – is a mobile platform that enables retailers to assist, inform, guide and promote to shoppers within the store on a broadcast or personalized basis.

Aldata Omni-Shopper Merchandising – integrates omni-channel analysis into the category and merchandising mix to build more relevant assortments and execute on shelf and online.

Aldata Omni-Shopper Fulfillment – provides real time availability, replenishment, and order commitment so that customers get the products they want, when and where they want them.

"By providing a single view of all shopper behavior in one solution set, the Aldata Omni-Shopper Suite provides retailers and FMCG manufacturers with unique opportunities to better understand, promote, and fulfill their shoppers' needs, and meet changing expectations in real time," said Allan Davies, CMO, Aldata, Inc.  "These solutions are additive to existing retailing software installations so all retailers and FMCG manufacturers can benefit from the value they deliver."

About Aldata

Aldata is a global provider of retailing and distribution optimization solutions that help retailers, distributors and manufacturers address the challenges of rapid changes in shopper behavior and expectations. Aldata's solutions build shopper trust, retention, and development through accurate, relevant, and on time marketing, merchandising, and fulfillment. Founded in 1988, Aldata has an unparalleled track record of delivering successful projects for the world's largest retail and consumer brands, national wholesale and distribution organizations, and regional store chains.  More at: www.aldata.com

Media Contact
Joan Geoghegan
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978-371-3921

SOURCE Aldata

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