New One-Stop Shop for Dessert Ideas, Baking and Decorating Tips

OCALA, Fla., Nov. 11, 2010 /PRNewswire/ -- Baking enthusiasts, get ready for Sprinkles 'n Grins, the brand new website from Signature Brands, makers of Betty Crocker and Cake Mate decorating products.  The site, www.sprinklesngrins.com, is a one-stop online resource for decorating and adding creative flair to baked goods.  From crowd-pleasing birthday treats to holiday goodies and easy after-school snacks, Sprinkles 'n Grins offers instructions, recipes, photos and videos to help inspire and create bakeshop-worthy treats.  

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Sprinkles 'n Grins features the following content:

• Monthly Craves: Projects and recipes cataloged by the calendar and featuring both holiday and everyday suggestions, such as Sweet Heart Cake (February), Spring Celebration Brownies (March), Stars and Stripes Cupcakes (July), Chocolate Mummy Cookies (October), and Peppermint Mocha Muffins (December).

• Expert Advice: Exclusive how-to videos from Clare Crespo, author of the popular cookbook, Hey There Cupcake! and creator of The Yummyfun Kooking Series on DVD (www.yummyfun.com).  With her step-by-step videos, Crespo demonstrates unique projects, including Cookie Postcards and Fishbowl Cupcakes that will delight children and adults alike.

• Online Community:  A forum where visitors can post recipes and swap ideas, as well as a weekly blog from Signature Brands' food scientist and recipe developer, Lanier Lewis, which highlights party ideas and decorating tips.

• Customizable Tools: Visitors can compile a personal profile with upcoming occasions and the site will suggest recipes and tips specific to them.

• Project Resources: An activities section includes printable templates, such as baby chicks and race cars, to create professional-looking cakes and treats.

"After six months of recipe development, we're excited to launch Sprinkles 'n Grins with new, creative content for home bakers and people who love desserts," said Mindy Beegle, Group Brand Manager, Signature Brands.  "With 175 recipes and counting on the website, we have everything you need for a party, casual get-together or fun activity for home."

For more information, recipes ideas and tips, visit www.sprinklesngrins.com.

About Signature Brands

Signature Brands is America's leading innovator of specialty and holiday decorating tools and accessories. The portfolio includes Betty Crocker and Cake Mate decorating products, Marble Mix'ins, PAAS, Pumpkin Masters and Popcorn Expressions. Signature Brands is owned by Hero AG of Switzerland and in the U.S., Hero also owns Beech Nut baby food and Hero premium preserves sold in the United States. For more information, please visit www.signaturebrands.com.

(C) 2010 Signature Brands, LLC

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Sprinkles 'n Grins Website

SOURCE Signature Brands