New Online Color Tool Turns Images Into Paint Palettes

CLEVELAND, Feb. 8, 2012 /PRNewswire/ -- Now with just the click of a button, any online image can turn into a palette of paint colors, with Chip It!, an interactive tool from Sherwin-Williams. The first-of-its-kind web-based tool allows consumers to select any online image and instantly identify the Sherwin-Williams paint colors that correspond to the colors contained within the picture. Consumers can now use the colors that inspire them while surfing the Internet to help make paint color selection easier-- in their bedroom, bathroom, kitchen or any room in between.

To get started, consumers create a profile at www.letschipit.com and then add the "Chip It!" bookmarklet to their Internet browser toolbar. This bookmarklet allows users to identify up to ten Sherwin-Williams paint colors represented in online photos simply by scrolling over the image. From there, consumers can add the photo and corresponding color palette to their Chip It! profile, share the creation socially or print it out.

"We know that finding the right color is the biggest roadblock for consumers when they are ready to paint a room – they want it to be right the first time," said Jackie Jordan, director of color marketing for Sherwin-Williams. "Consumers seek inspiration from a wide range of places. We want to help them take that inspiration and turn it into a reality. Chip It! delivers perfectly."

Chip It! rounds out Sherwin-Williams suite of interactive tools to help consumers choose color with confidence. The mobile ColorSnap® app allows users to quickly and easily match colors found in their smartphone's photo album with more than 1,500 Sherwin-Williams colors. Online, the Sherwin-Williams Color Visualizer offers consumers the ability to upload home interior or exterior images to experiment with thousands of color combinations. For more information about Chip It! or to create an account, visit www.letschipit.com.

Ask Sherwin-Williams^™

Sherwin-Williams is the nation's largest specialty retailer of paint, stains, coatings, wall coverings and sundry items. With more than 3,400 neighborhood stores in North America, the company is dedicated to supporting the do-it-yourself consumer with exceptional products; resources to make confident color selections; and expert, personalized service that's focused on the do-it-yourselfer's unique project needs. Sherwin-Williams brand-name products can only be found at Sherwin-Williams stores. Make the most of your color with the very best paint. Visit sherwin-williams.com and join the color conversation at facebook.com/Sherwin-Williamsforyourhome.

CONTACT: Rachel McLennan of Carmichael Lynch Spong, [email protected], for Sherwin-Williams

SOURCE Sherwin-Williams