New OxiClean™ Products -- Laundry Detergent, Extreme Power Crystals™ Dishwasher Detergent and White Revive™ Laundry Stain Remover -- Bring the Stain Fighting Expertise of OxiClean™ to Even More Places in the Home

EWING, N.J., April 17, 2014 /PRNewswire/ -- The maker of OxiClean™, America's number one versatile stain remover, is supercharging its portfolio of products in time for the spring cleaning season. Now, get the trusted stain removal power of OxiClean™ in a new laundry detergent, dishwasher detergent and whitening laundry additive.  OxiClean™ offers a new laundry detergent with a powerful, thick, rich formula that lifts out tough, dried-on stains. The latest innovations from OxiClean™ also include a dishwasher detergent with a unique 4X concentrated oxygen cleaning formula that eliminates even the toughest stuck-on food, and a laundry-only stain remover that is safe on colors and brightens whites better than bleach.

"We understand that stains are a frustrating part of consumers' everyday lives that end up costing consumers extra time and money to solve the problem," said Ed Kline, Director of the OxiClean™ brand at Church & Dwight Co., Inc. "We're proud to address their unmet needs by bringing our stain-removal expertise to new territories in the cleaning aisle and continuing to offer amazing performance and great value that they know and trust to get the tough stains out."

A Variety of Products to Meet Your Stain-Removal Needs:

OxiClean™ Laundry Detergent: Lifts out even tough, dried-on stains! Powered by three color-safe OxiClean™ stain-fighters, its thick, rich formula deep cleans for brilliant whites and vivid brights. OxiClean™ Liquid Laundry Detergent is available in Fresh Scent and Free (Perfume & Dye Free) formulas. Also available in single-dose detergent paks and powder detergent.

OxiClean™ Extreme Power Crystals™ Dishwasher Detergent: A dishwasher detergent so powerful its 4X concentrated* oxygen cleaning formula tackles even the toughest messes to eliminate baked-on stains and stuck-on foods, and prevent cloudy film and odors for sparkling clean dishes. OxiClean™ Extreme Power Crystals™ comes in an easy-to-pour, easy-to-store bottle or convenient paks. Available in Lemon Clean and Fresh Clean scents.

OxiClean™ White Revive™ Laundry Stain Remover: A unique formula with WOW-White Technology™ to revive dingy whites and maintain brilliant bright laundry without chlorine, harsh smells, yellowing or color damage.

OxiClean™ Laundry Detergent, OxiClean™ Extreme Power Crystals™ Dishwasher Detergent and OxiClean™ White Revive™ Laundry Stain Remover are available in food, drug and mass retailers. For more information, visit www.oxiclean.com and www.facebook.com/oxiclean.

About OxiClean™
More than 15 years ago scientists came up with a way to harness the power of oxygen to clean better than detergent alone. That breakthrough was OxiClean™ Versatile Stain Remover, a cleaning sensation that virtually revolutionized the industry. Today, there are several OxiClean™ products to fit your needs that all have one thing in common – tough stain removal! While the OxiClean™ brand family has grown to include laundry boosters, laundry pretreaters, dishwasher detergent and dishwashing booster, the original Versatile Stain Remover powder is strong as ever and still tackles many different stains in and around the home! For more information, visit www.oxiclean.com.  

About Church & Dwight Co., Inc.
Church & Dwight Co., Inc., headquartered in Ewing, NJ, manufactures and markets a wide range of personal care, household, and specialty products under the ARM & HAMMER™ brand name and other well-known trademarks like OxiClean™.

*Uses less than the leading powder or gel

Contact:
Jennifer Borland/Edelman PR
[email protected]
212-642-7726

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SOURCE Church & Dwight Co., Inc.