New Paradigm of Public-private-purpose Partnerships Take Centerstage at world Marketing Summit Malaysia 2013

Sep 29, 2013, 04:35 ET from World Marketing Summit Malaysia 2013

PUTRAJAYA, Malaysia, Sept. 29, 2013 /PRNewswire/ -- The World Marketing Summit Malaysia 2013 kicked off today with global marketing experts sharing the view that marketing in the 21st century requires a new partnership between government, enterprise and civil society, focused on creating and sharing prosperity.

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Dr Fahim Kibria, Secretary General and Chief Marketing Officer of World Marketing Summit Group, delivered a personal, recorded message from Professor Dr. Philip Kotler to delegates of the WMSM 2013 emphasizing, "The World Marketing Summit has as its purpose the development of solutions to the problems of poverty, hunger, pollution, violence and social disorder."

Founder of the World CSR Day, Dr. R.L. Bhatia set the tone for an innovative summit by with an interactive presentation questioning the order of the 3Ps in marketing - Product, Profit, Purpose. "People forget in forty minutes, so do we decide to donate and forget or create, share and grow sustainably? The human mind is capable of contributing value, making a difference and if we tell ourselves to make a positive difference 3 times a day, it becomes a habit. I strongly believe that combining Vision with Action can change the world."

H.E. Christian Rehren, Ambassador, Embassy of Chile, highlighted the catalytic power of women as consumers and agents of change in the family. "We need empowered citizens, not just vocal, concerned consumers. Social equality and a stable nation is the result of just and equitable distribution of wealth. Our wealth has gone towards addressing the 8 United Nations Millennium Development Goals,' particularly MDG 6 to combating HIV, Malaria and other diseases in Chile. We should always strive to imagine, and ask "Why not? From Chile's perspective, marketing a country or destination is equally about building a just and equitable society, as much as building thriving business and good infrastructure."

The Honorable Minister of Higher Education Namibia, Dr David Namwandi, provided a Tour de Force ending to the opening session stating, "It's our duty to wipe away the tears of our brothers and sisters going through poverty. Poverty is due to a lack of love and it is our duty and responsibility as marketers, to be agents of positive change and social equalizer. Do good to the world and the world will do good for you."

The opening day of the Summit saw over 600 delegates from over 70 countries participating in sessions dedicated to addressing MDG 1 "Eradicating Extreme Poverty and Hunger" and MDG 2 "Achieving Universal Primary Education," with speakers including Rajesh Chakrabarti, Chief Innovation Officer of Reliance ADA Group, India, Sara Ismail Mohamed, CEO, Al Bashayer Investment Company, UAE, John D. Chacko, CEO of LeapED Services, Malaysia and William Kwende, Chairman of Agritech Group, Bukina Faso.

The programme for tomorrow will discuss MDG 4 "Reduce Child Mortality," MDG 5 "Improve Maternal Health" and MDG 6 "Combat HIV/AIDS, Malaria & other diseases."

Dr. Marceline Lemarie, Organising Chairperson of the World Marketing Summit Malaysia 2013 said, "The power of Marketing as a tool to effect positive change has never been more apparent. Profit and Purpose must co-exist, this is the new business normal. We have less than 2 years to achieve the 8 UN MDGs and in the process, create a bigger, more prosperous market based on empowerment and shared prosperity. I look forward to the new paradigm of Public-Private-Purpose partnership and action plans to implement this immediately."

About World Marketing Summit Malaysia 2013

The World Marketing Summit Malaysia 2013 (WMSM 2013) aims to revolutionise the way we think, live and act as an INDIVIDUAL and within our COMMUNITY, NATION and in the GLOBAL context. It is a global marketing collaboration that aims to redefine the future of marketing by creating new development approaches through marketing.

The Summit is a legacy of the World's most influential marketing guru Professor Dr. Philip Kotler, with the vision that it will be an annual gathering of thinkers, social activists, corporate captains - agents of social change from developed and developing countries working in concert to address and devise actionable solutions with measurable objectives.

PARTNERS - who will walk the talk. PEOPLE - who share the vision to create "A Better World Through Marketing." REACHING OUT - to make a REAL DIFFERENCE.

WMSM 2013 plays an important role in guiding the future of marketing in embracing the human mind, heart and spirit and at its heart lies the all-important.

The World Marketing Summit works to create global shifts in human behaviour through marketing strategies that impact society and our lives.

The Summit in 2013 will be held from 28th to 30th September 2013 at the renowned Putrajaya International Convention Centre and is expected to draw up to 2,500 delegates and a stellar list of marketing world leaders. More information about the Summit can be found at

Issued on behalf of World Marketing Summit (Malaysia) Sdn. Bhd. by Edelman PR Worldwide Sdn Bhd.

For further information on this release, kindly contact:

Edelman Malaysia
(03-2287 8689)

SOURCE World Marketing Summit Malaysia 2013