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      New Practice Management Book is a 'Must' for Healthcare Professionals Nationwide

      In Greenbranch Publishing's 31 1/2 Essentials for Running Your Medical Practice, Drs. John Guiliana and Hal Ornstein use 50 years' experience with successful medical practices to offer 31 concrete tips every practice can use to increase profits and to promote patient, physician and staff satisfaction.


      News provided by

      Greenbranch Publishing

      Oct 04, 2010, 12:52 ET

      Share this article

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      PHOENIX, Md., Oct. 4 /PRNewswire/ -- Healthcare leaders can take control of their practices and private lives -- and get back to their role as healers -- with real-world guidance from a new handbook from Greenbranch Publishing: 31 1/2 Essentials for Running Your Medical Practice (159 pages, 978-0-9827055-1-3, $69.95)

      (Photo:  http://photos.prnewswire.com/prnh/20101004/PH75929 )

      Continue Reading
      Greenbranch Publishing
      Greenbranch Publishing

      (Photo:  http://www.newscom.com/cgi-bin/prnh/20101004/PH75929 )

      Written in a fast-start users-guide style, 31 1/2 Essentials for Running Your Medical Practice provides 31 turnkey solutions to harsh realities such as liability and malpractice costs, high rents and overhead, soaring utilities, marketing, shrinking reimbursement, billing, scheduling, office dynamics, time management, electronic medical records, and more.  

      "31 1/2 Essentials for Running Your Medical Practice is a standout," says Nancy Collins, President of Greenbranch Publishing and Publisher of the Journal of Medical Practice Management.  "We've heard from reviewers that the book is so targeted and filled with proven, ready-to-use tips that it is destined to become a classic in practice management literature."

      SELECTED TABLE OF CONTENTS

      Subspecialties & Your Mission Statement

      The Business Plan

      Developing a Budget

      Hiring Staff

      Leadership Skills

      Marketing Your Practice

      Your Office Manual

      Office Dynamics

      The Paperless Office

      Remote Access

      E-prescribing

      Billing

      Practice Assessments

      Controlling Overhead

      Ancillary Services

      In-office Dispensing

      Plugging Revenue Leaks

      Bringing on Associates

      Liability Coverage

      Office Design

      Effective Patient Scheduling

      Collections

      Dealing with Difficult Patients

      Balancing Your Personal and Professional Lives

      Authors

      John Guiliana, DPM, MS is the managing partner of a four-doctor podiatry practice in Hackettstown, NJ.  A nationally recognized professional speaker and author on medical practice management; he is a frequent contributor to Podiatry Management and Podiatry Today.

      Hal Ornstein, DPM, FASPS serves as Director of Corporate Development of the American Academy of Podiatric Practice Management and Consulting Editor for Podiatry Management Magazine.  He has given over 200 presentations and has written and been interviewed for over 250 articles on practice management, patient satisfaction and efficiency in the medical practice.

      About Greenbranch Publishing

      Headquartered in Phoenix, Maryland, Greenbranch Publishing, LLC is a privately held firm founded in 1998. The company is a leading publisher of medical practice management titles, electronic media and audio conferences for physicians, practice administrators and office practice managers. www.greenbranch.com

      SOURCE Greenbranch Publishing

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