New Real Estate Listing Site Uses Emotion to Sell and Lease Property

MELBOURNE, Australia, May 23, 2011 /PRNewswire/ -- If people buy on emotion and justify with logic, then why do real estate listings present reams of dry facts?

iPostcodes.com.au is a new website launching today that brings the power of emotion to help sell and lease more homes, faster, and at higher prices.

"Outside of marriage, buying a home is the most emotional decision a person can make, not only is it a huge financial investment but also they're staking the future of their family. Many real estate agents don't appeal to emotions and thus sell fewer homes at lower prices, which is a disservice to their clients," said Steve Basin, CEO of iPostcodes.com (http://www.iPostcodes.com.au), which offers a win-win-win solution for the buyer, seller and real estate agent.

Buying a house is an emotional decision, but most real estate agents stick to the facts.

"All listings are black and white. Dry facts and figures and they all look the same. That's important, but it doesn't differentiate one house with another. People buy on emotion. They say 'I love this place.' Agents can't generate that emotion; owners can.

"Buyers and renters want to know all the improvements made, the schools, the transportation, the entertainment and the hundreds of things that make a house a home, and a home part of a community," Basin said.

"Most real estate websites run 'agent only listings' or 'owner only listings.' Nothing bridges the gap between the two -- until now. You get better sales results when you blend the expertise of a real estate agent and the knowledge of the owner," he said. "We take the best of both worlds so the sellers find more buyers and the real estate agents can negotiate the best prices."

"No one can tell the story of the property better than the owner. They know where the shops are, how good the schools are, the unique features of the house and many other factors," he said.

Putting emotion into the sales process could be the latest way technology changes real estate.

"The Internet has changed the way people buy homes. People search online and find hundreds of listings," he said. "Unfortunately, all the listings look and sound alike because real estate agents don't know the home. Those ads don't convey the warmth of the home and its personal history. What makes it different is the owner's perspective. Our website does that."

To see a short video on how iPostcodes works, go to http://www.iPostcodes.com.au.

"Buying and renting begins on the Internet. If you don't capture their interest right away, you will lose buyers," he said.

Best yet, it is free to list a property. Any type of property can be listed: residential, commercial, rural or share. It can be for sale, lease or rent. All leads go directly to the real estate agent. An unlimited amount of pictures and text can be displayed.

The website makes money on premium listings and advertisements.

Basin stresses that iPostcodes wants to work with, not against, real estate agents. "In fact, it's the combination of a real estate agent and an owner that gives the best results." He also welcomes agents to list property on their own sites and on the iPostcodes site so the property gets more exposure.

"To get the highest price for a home, you need to attract more prospects. You need multiple buyers to increase the price of the property. We can help that process," he said. "There is nothing to lose. It is all free and it is unlimited. A listing can stay up for as long as needed."

Basin conceived this strategy when he was trying to lease one of his properties. It didn't move for months and he struggled to figure out why since he was following all the established rules. Then he realized he had to tell the story in his own words, not just the facts and figures. When he added emotion, he got his tenant at his price.

Since then, he personally always uses a real estate agent to sell or lease out all his properties. The estate agent continues to do everything as before, but now he has a place to add his inside knowledge of his property via description and photographs. He adds his agents' contact details so he doesn't worry about any enquiries. His properties always stand out, increasing his chances of selling or renting for more, and in the shortest possible time.

"We are taking a complementary approach," he said. "Other sites do a great job of presenting info. We are simply bridging the gap."

Contact: Steve Basin
Phone: 61403112513
Email: [email protected]
Skype: Steve Basin | iPostcodes

SOURCE iPostcodes