NEW YORK, Aug. 15, 2016 /PRNewswire/ -- Charting a second year in a row of quickening growth, U.S. bottled water volume grew by nearly 8% to reach an historical high of nearly 12 billion gallons in 2015. Wholesale dollar sales also accelerated and exceeded $14.2 billion in 2015. Per capita consumption reached a new peak of 36.5 gallons, as documented in U.S. Bottled Water through 2020, Beverage Marketing Corporation's most recent report on the market.
The accelerated growth in 2015 was especially noteworthy for a category of its size: bottled water ranked as the number-two beverage type by volume, and it could surpass carbonated soft drinks to take the top spot in the very near future.
Domestic non-sparkling water perennially reigns as the biggest segment of the U.S. packaged water industry, representing more than 95% of total volume in 2015.
Throughout most of the 1990s and 2000s, the retail premium segment – consisting of still water in single-serve polyethylene terephthalate (PET) bottles – drove the overall category's development. In 2015, the PET segment advanced by 8.9%, BMC's report showed.
Two segments outside the domestic non-sparkling realm posted dramatic growth in 2015. In 2014, imports notched their first double-digit growth rate since 2007, and another in 2015. Sparkling water held the smallest share of bottled water volume but grew at a rate faster than any other type in 2015.
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SOURCE Beverage Marketing Corporation