New Research Reveals Benefits of Effective Coaching

- Zenger Folkman's new January webinar will uncover the amazing benefits of embracing a strong coaching culture in every organization -

Jan 21, 2014, 11:51 ET from Zenger Folkman

SALT LAKE CITY, Jan. 21, 2014 /PRNewswire/ -- Zenger Folkman research shows interest in helping leaders to become better coaches is at an all time high! Recent surveys show that employees would like a great deal more coaching than they receive. Corporate America is finally responding in two ways; they are training managers to be better coaches and they are using professional external coaches. Zenger Folkman suggests ways to ensure this coaching investment will pay off with the highest possible return.


"To expand and improve the art of coaching triggers a series of extremely important questions. The future success of coaching may lie in our ability to find answers to these basic questions," explained Dr. Jack Zenger, CEO of Zenger Folkman. 

These basic questions include:

  • To what degree does coaching really pay off?
  • Is this just another management fad?
  • How can the effectiveness of each coaching session increase?

Zenger Folkman's analysis of hundreds of thousands of 360-degree feedback instruments shed light on the effectiveness of coaching. Additionally, leaders who were most effective at coaching showed clear correlations between the leader's coaching effectiveness and its impact on direct reports. Zenger Folkman's data analysis shows amazing results when effective coaching is incorporated into an organization.

Impressive effective coaching benefit list includes:

  • Eight times higher levels of employee engagement and commitment
  • Over three times more willingness to "go the extra mile" for the team or organization
  • Two and a half times higher levels of job satisfaction
  • Two times higher ratings of supervisor effectiveness
  • Half as many employees thinking about quitting
  • Dramatically higher levels of customer service and satisfaction

"The world of coaching in business organizations and large public agencies can gain a great deal from embracing good ideas and practices from every source including professional resources, which will assist the value of coaching to achieve its potential contribution to every organization," continued Jack Zenger.

To learn about increasing coaching effectiveness in your organization attend Jack Zenger's webinar, Coaching Matters on Wednesday Jan. 22, 2014. Please click here to register for the event. For more information on these findings, and how to incorporate them into a leadership development plan, visit

About Zenger Folkman:

Zenger Folkman is the authority in strengths-based leadership development. Their award-winning programs employ research-based methods that improve organizations and turn good managers into extraordinary leaders.

SOURCE Zenger Folkman