BETHESDA, Md., Dec. 1, 2015 /PRNewswire/ -- WealthEngine, the leading provider of predictive marketing analytics and audience development services, today announced the availability of its updated FindWealth8 platform. With faster and more powerful search capabilities, marketers and fundraisers can quickly discover rich insights and scores on wealth, capacity to give and affinity across 300MM individual profiles and 122MM households in the U.S.
Some of the latest feature upgrades include:
- Nationwide search without the need to enter a city and/or state
- Additional geographic filters including radius and metropolitan area search
- Sophisticated search results ranking to bring the best prospects to the top
- One-click access to detailed research sources directly from search results
- Ability to search just based on last name without a first name
- Faster search performance
"Our customers need flexible, granular search capabilities that allow them to find the best targets for their campaigns," said WealthEngine CEO Mark Logan. "These enhancements, along with a better understanding of the data sources fueling search results, make it one of the most powerful tools for fundraisers and marketers to find and engage their ideal client, donor or investor."
In addition to these search enhancements, the WealthEngine API now also includes a Full profile option as complement to the current Basic option. The new Full profile contains 40 additional attributes including demographic information, professional details, as well as business and personal phone and email. Also included in this release is a new self-service purchase option to streamline the API buying process for developers.
For more information on WealthEngine's API, please visit: https://dev.wealthengine.com
For more information on WealthEngine's new WE Search, please visit: http://www.wealthengine.com/resources/blogs/meet-new-we-search
WealthEngine, Inc. is the leading provider of predictive marketing analytics, audience development and wealth intelligence services to nonprofit organizations, financial services, and luxury brands. Recently named a Cool Vendor in Data-Driven Marketing by Gartner, marketers and fundraisers use WealthEngine's comprehensive insights to understand what drives consumer decisions and when best to engage them. Headquartered in Bethesda, MD, WealthEngine serves both the United States and the United Kingdom.
For more information, please visit http://www.wealthengine.com