New Smart Phone App, Launched By SU2C, Enables Users To Honor Loved Ones Affected By Cancer Via Social Media

Dustin Pedroia of the Boston Red Sox and Pablo Sandoval of the San Francisco Giants Appear in New Public Service Announcement "Stand Up. Anytime. Anywhere."

New PSA Will Premiere During Telecast of Game Four of the MLB World Series on FOX

LOS ANGELES and NEW YORK, Oct. 22, 2013 /PRNewswire-USNewswire/ -- A new smart phone app provides users everywhere with an easy way to honor loved ones affected by cancer through multiple social media channels. With the Stand Up To Cancer (SU2C) app, available for iPhone® through the App Store^SM, users can create custom photo placards naming the mothers and fathers, sons and daughters, siblings, spouses, and friends in whose honor they are taking a stand against cancer. Users can also share their placards on Twitter, Instagram or Facebook directly from the SU2C app. MLB Advanced Media, the interactive media and internet company of Major League Baseball, developed the app for SU2C, an initiative that raises funds to accelerate collaborative research that gets new therapies to patients quickly. Major League Baseball has committed more than $35 million to the initiative since its inception.

To raise awareness and encourage friends and families to honor those affected by cancer through the app, SU2C will debut a new Public Service Announcement campaign entitled "Stand Up. Anytime. Anywhere." during live television coverage of Game 4 of the World Series scheduled for Sunday, October 27, 2013 on FOX. The PSA will air in connection with an in-stadium "SU2C Moment," when players, coaches and fans all stand up holding SU2C placards in honor of loved ones who have contended with cancer. Boston Red Sox second baseman Dustin Pedroia appears in the PSA, using the app to create a placard for his wife, Kelli, who is a melanoma survivor. The San Francisco Giants third baseman Pablo Sandoval also appears in the PSA, creating a placard and declaring he stands up for his friend Donna Musgrave, also a cancer survivor.

"Downloading this app, creating a photo placard and sharing it on social media is such a simple way to honor a loved one affected by this disease," said SU2C Co-Founder Rusty Robertson. "We're excited to make it possible for people to show their love and support whenever and wherever they are."

Users can get a direct link to download the SU2C app by texting STAND to 31826. Message and data rates may apply.

ABOUT STAND UP TO CANCER
Stand Up To Cancer (SU2C) raises funds to accelerate the pace of research to get new therapies to patients quickly and save lives now. SU2C, a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization, was established in 2008 by film and media leaders who utilize the industry's resources to engage the public in supporting a new, collaborative model of cancer research, and to increase awareness about progress being made in the fight against the disease. As SU2C's scientific partner, the American Association for Cancer Research (AACR) and a Scientific Advisory Committee led by Nobel Laureate Phillip A. Sharp, Ph.D., conduct rigorous, competitive review processes to identify the best research proposals to recommend for funding, oversee grants administration, and provide expert review of research progress.

ABOUT MAJOR LEAGUE BASEBALL
Major League Baseball (MLB) is the oldest professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Under the guidance of its ninth Commissioner, Allan H. (Bud) Selig, MLB has experienced dramatic changes including Interleague Play, the introduction of the Wild Cards, the new expanded Postseason format in 2012, the most comprehensive drug-testing program in U.S. professional sports, an unprecedented era of labor peace, significant revenue sharing among the clubs and growth in revenue from $1.2 billion in 1992 to more than $7.5 billion in 2012. The last ten years have produced the ten best-attended individual seasons in MLB history, including more than 74 million in 2013, the sixth-highest ever. With the continued success of MLB Network, MLB Advanced Media and the MLB Fan Cave, MLB continues to find innovative ways for its fans to enjoy the National Pastime. For more information on Major League Baseball, visit www.MLB.com.  

ABOUT MLB ADVANCED MEDIA
Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball's Internet operations, MLB Advanced Media LP (MLBAM) is the interactive media and internet company of Major League Baseball. MLBAM manages the official league site, MLB.com, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLBAM also develops, deploys and distributes the highest-grossing sports app, At Bat, as well as manages live video content for dozens of clients. It captures, encodes and distributes tens of thousands of live video events annually, powering more live events on the Internet than any other property in the world.

iPhone is a trademark of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. 

SOURCE Stand Up To Cancer