New Specialty Food Market Unique To WNY Opens With Orchard Fresh

WILLIAMSVILLE, N.Y., April 15, 2013 /PRNewswire/ -- Today, specialty food market Orchard Fresh celebrated the grand opening of its first location in Western New York, located at 4050 North Buffalo Road in Orchard Park, N.Y. The store opened its doors on Sunday, April 14, marking the first specialty grocery store of its kind in the Upstate New York area.

At nearly 30,000 square feet, Orchard Fresh is a unique combination of specialty, upscale and gourmet foods with a focus on natural and organic, a strong emphasis on the health-conscious consumer, and food items sourced both locally and globally.   

At the center of the store, guests will find the Orchard Fresh Kitchen and Delicatessen boasting an array of authentic gourmet prepared food selections.  There will be fully-prepared meals, soups, made-to-order salads, sandwiches and wood-fire pizza, with healthy alternatives for special diets.  Guests will be able to purchase premium Boar's Head deli meats and more than 300 varieties of cheeses from local farms and from around the world including France, Belgium, Holland and the UK.   

"We're confident that Western New Yorkers will enjoy the tastes, aromas, textures and sensations that can only be found at Orchard Fresh," explains Kevin Donovan, director of Orchard Fresh.  "Whether guests are looking for an indulgent culinary experience, or want to find foods that fit into a specific diet or lifestyle, Orchard Fresh will inspire the food lover in everyone." 

Western New York-based Tops Friendly Markets created and is supporting this unique, new specialty store concept to meet the needs of this special market segment in Western New York.

"There is both tremendous passion and a real opportunity within our community for authentic, specialty gourmet-inspired food that doesn't necessarily fit within a traditional grocery store setting," said Frank Curci, president and CEO of Tops Markets.  "The Orchard Fresh concept is designed to suit that specific need and we think the Western New York community is going to really enjoy the experience."

Orchard Fresh is a specialty food retailer, founded in 2013.  Orchard Fresh is supported by Tops Friendly Markets, a leading a leading full-service grocery retailer in upstate New York and northern Pennsylvania, and Vermont.  Tops operates 155 full-service supermarkets – 150 company-owned and five franchise locations under the Tops, Grand Union and Bryant's banners.  

SOURCE Orchard Fresh