New "Star" Rises Above Philadelphia Skyline

PHILADELPHIA, June 16, 2014 /PRNewswire/ -- At 9:00 PM on Monday, June 16, the Philadelphia skyline will light up with a familiar but new image when Aramark (NYSE: ARMK), the $14 billion global provider of award winning services in food, facilities management and uniforms, flips the switch on a newly created sign atop the company's global headquarters building at 1101 Market Street -- the place it has called home since 1986.

Aramark's iconic logo, with its red "Star Person," will officially return to Philadelphia's skyline as part of the company's new brand identity campaign, which launched in December 2013 in conjunction with the company's return to the New York Stock Exchange as a publicly traded company.

In addition to converting company signage, re-painting its vehicle fleet and introducing new logoed uniforms, the comprehensive marketing effort also features a print and digital advertising campaign (themed "We Dream, We Do"), showcasing examples of Aramark delivering innovative solutions for clients and consumers. The campaign is designed to drive awareness and interest in the company and the services it offers to fuel continued growth. Aramark has generated record sales over the past two years, including sales of $3.5 billion for the most recent quarter ending in March, versus $3.4 billion for the same quarter of 2013.    

"Standing at 17-feet high and spanning over 100 feet, our new sign in Philadelphia is unquestionably the tallest and most visible milestone in Aramark's exciting brand campaign," said Danna Vetter, Aramark vice president, marketing and consumer insights. "Our new logo reflects the spirit of the Aramark team and reinforces our commitment to enriching and nourishing lives wherever people work, learn, play and recover – especially right here in our hometown."

Introduced in 1994 and unchanged since, the Aramark logo now features an updated and re-energized "Star Person" dedicated to Aramark's 270,000 employees – known as service stars – who deliver service excellence for customers and consumers every day in 22 countries around the world. In March, the old logo, which has adorned the top of the 32-story building for the last 20 years, was removed to make way for the new sign.  

Founded in 1936, Aramark has proudly called Philadelphia home since 1961. Employing 8,000 people locally, Aramark is honored to serve more than 600 clients across the region, including the Philadelphia Phillies and Eagles, Children's Hospital of Philadelphia, Pennsylvania Convention Center, Philadelphia Zoo and St. Joseph's University.

Aramark Sign Facts:

• The new 17-foot high star is accompanied by eight-foot tall letters spelling out the Aramark name and weighing approximately 5,000 lbs.
• Spanning more than 100 feet on each side of the building, all four sides of the sign combined extend longer than a football field.
• The sign features LED lighting -- reducing energy consumption and minimizing carbon emissions by more than 70,000 lbs./year.
• The sign was locally manufactured in Pennsauken, NJ.

About Aramark
Aramark (NYSE: ARMK) is in the customer service business across food, facilities and uniforms, wherever people work, learn, recover, and play. United by a passion to serve, our more than 270,000 employees deliver experiences that enrich and nourish the lives of millions of people in 22 countries around the world every day.  Aramark is recognized among the Most Admired Companies by FORTUNE and the World's Most Ethical Companies by the Ethisphere Institute. Learn more at www.aramark.com or connect with us on Facebook and Twitter.

Forward-Looking Statements
Certain statements made in this press release may constitute "forward-looking statements" within the meaning of the federal securities laws. Forward-looking statements are based on management's expectations, estimates, projections, and assumptions. These statements are not guarantees of future performance and involve certain risks and uncertainties, which are difficult to predict. Therefore, actual future results and trends may differ materially from what is included in our forward-looking statements due to a variety of factors.

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SOURCE Aramark