New Strategic Partner Helps the Partnership at Drugfree.org Reach Hispanic Community with Bilingual Resources

NEW YORK, Dec. 22, 2010 /PRNewswire-USNewswire/ -- The Partnership at Drugfree.org today announced a new strategic partner to help support the organization's outreach to address teen drug and alcohol use within the Latino and Spanish-speaking community and equip Hispanic parents with tools from prevention to treatment of drug and alcohol abuse. The National Association of Hispanic Nurses (NAHN) has joined with the national nonprofit to provide bilingual resources to Spanish-speaking parents and caregivers and help promote the group's online tools and resources across various NAHN communication channels.

"We are excited for the opportunity to work with such a unique association focused on the health and well-being of Hispanic families," said Roselena Martinez, Marketing and Communications Manager for The Partnership at Drugfree.org. "Latino parents, like so many other moms and dads, frequently turn to their health care providers when they seek trusted advice and guidance for any health issue affecting their children. Working with a frontline health organization like NAHN helps us reach even more parents with our resources, which in turn creates a more meaningful dialogue with Hispanic parents and the larger community around our critical public health mission."

NAHN members, including the many nurses who are also moms, will carry the nonprofit's messages forward, helping reach even more parents with tools to prevent and find treatment for substance abuse their by children. NAHN will also be a key partner in supporting the expansion of Habla Con Tus Hijos, The Partnership at Drugfree.org's Spanish-language initiative for Hispanic families, and will collaborate with the organization to help create additional, multi-faceted Spanish-language content.

"The National Association of Hispanic Nurses is committed to improving the quality of health and nursing care of Hispanic consumers and that's why we're delighted to partner with The Partnership at Drugfree.org to help reach the Hispanic community with their important health messages," said Celia Trigo Besore, Executive Director and CEO of NAHN. "We applaud this organization's efforts to develop culturally-appropriate materials that aim to reduce substance abuse among Hispanic youth by supporting parents in their efforts to raise the healthiest children possible."

About The Partnership at Drugfree.org

The Partnership at Drugfree.org is a nonprofit organization that helps parents prevent, intervene in and find treatment for drug and alcohol use by their children.  Bringing together renowned scientists, parent experts, and communications professionals, this public health nonprofit translates current research on parenting, teen behavior, addiction and treatment into easy to understand resources at drugfree.org. Through its nationwide PACT360 community education programs, The Partnership at Drugfree.org educates and mobilizes local community efforts to address drug threats at the grassroots level, including methamphetamine and prescription drug abuse, and also provides parent training and teen programs that help prevent teen substance abuse.  The Partnership at Drugfree.org depends on donations from individuals, corporations, foundations and government and is thankful to SAG/AFTRA and the advertising and media industries for their ongoing generosity.

About The National Association of Hispanic Nurses

The National Association of Hispanic Nurses (NAHN), founded in 1975 by Ildaura Murillo-Rohde, PhD, RN, ND, FAAN. NAHN™, is a non-profit professional association established with the dual mission of providing equal access to educational, professional, and economic opportunities for Hispanic nurses and of improving the quality of health and nursing care of Hispanic consumers.

SOURCE The Partnership at Drugfree.org