New SumAll Insights Reveals What, When and How Brands Should Post on Social Media to Improve ROI

NEW YORK, April 10, 2015 /PRNewswire/ -- SumAll, a provider of connected data analytics, today launched SumAll Insights, a new analytics service that reveals how brands can improve performance and ROI on social networks. The first report of its kind, SumAll Insights generates personalized social media recommendations for each account. SumAll Insights will show social media managers and agencies when to post, how to post, what to post and who to target for the highest engagement and reach.

SumAll Insights was inspired by feedback from social media managers and agencies that are expected achieve an ROI from social media marketing and demonstrate improvement over time. Typically, social media professional have to rely on trial and error to get results. Often, they look at blog posts and research studies to hone a strategy, but the advice doesn't necessarily apply to their specific industry and audience. Working directly with over 50 customers, SumAll began to design a new report that would eliminate guesswork and make social media advice more relevant.

The result, SumAll Insights, provides personalized guidelines on how to post, when to post, what to post and who to interact with. Whereas most social media analytics focus on the past, SumAll Insights is dedicated to improving future engagement and reach. SumAll Insights is split into two PDFs – Content Insights and Audience Insights – and one is emailed every week. This allows SumAll to collect and analyze a statistically significant amount of data.

Content Insights includes specific data on:

• Best Performing Times: The best time slot and day of the week to post
• Best Performing Format: The content type, number of hashtags and suggested length
• Best Performing Content: The most engaging hashtag, link and keyword.

Audience Insights Includes data about:

• Your Audience: Audience shifts, responsiveness and quality
• Most Engaged Followers: User who interact the most often
• Top Contributors to Reach: Users who create the most publicity
• Followers with the Most Followers: Users that have the most potential reach

Both Content and Audience Insights include a detailed breakdown of the data behind these higher level observations. SumAll Insights also comes paired with SumAll Reports, a recently launched service that presents the most important metrics from social accounts in order to demystify the impact of social media marketing. This will allow subscribers to track how SumAll Insights' recommendations affect overall performance.

"SumAll Insights tells you what's working so you can do more of it," said Dane Atkinson, CEO of SumAll. "We're delivering weekly recommendations and metrics that strictly apply to that one business and no other. It's a service that not only makes social media big data more actionable for SMBs but also rescues them from tips and advice that simply don't apply to their brand. The keys to increasing social engagement and ROI are different for every business, and SumAll Insights acknowledges that."

"On our own Twitter account, being able to quickly tell which of our engaged followers has the most pull is important. It tells me I should reach out to them and make sure they're happy. As far as the ones that aren't engaged, it's a great way to instantly tell me where I should be focusing more time," said Olivia Wainhouse, Community Manager for SumAll.

SumAll Insights is currently available for Twitter accounts. Facebook and Instagram will be added in the coming months. To learn more about SumAll Insights and view a sample, visit www.sumall.com/insights. 

About SumAll SumAll, now deployed by over 400,000 businesses in 100 countries, is a forward thinking, socially conscious company focused on harnessing the full power of real-time business intelligence for growing businesses. Users can integrate multiple data sources including Facebook, Twitter, Instagram, Google Analytics, Google AdWords, eBay, PayPal, Shopify and Big Commerce into one intuitive, interactive chart. Leading VC investors, Battery Ventures, General Catalyst, Matrix Partners and Wellington Partners, back the company. For more information, visit https://sumall.com/. 

SOURCE SumAll

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