TREVOSE, Pa., Sept. 15, 2015 /PRNewswire/ -- Believe it or not, men struggle with body image issues – and they're fessing up about one in particular. A new survey commissioned by Certain Dri® revealed that the vast majority (76%) of American men think excessive sweating is embarrassing, with almost half (44%) saying they think they sweat more than most people.
"We all have insecurities when it comes to our bodies," said Jennifer Moyer, Vice President of Marketing for Clarion Brands, LLC, the distributor of Certain Dri®. "Excessive sweating is a troublesome and frustrating condition, and we found that men – and women – are not content with simply grinning and bearing it - they will do anything to stop it."
In fact, the survey, conducted by Nielsen, found that almost all men (93%) say they would do something to prevent or hide excessive sweating, with the top response being using extra deodorant or antiperspirant (61%). In addition, men said they would carry deodorant with them (52%); they would wear lightweight clothing (50%); or they would change their clothes more often (33%).
According to the International Hyperhidrosis Society, an independent, non-profit global organization, about 3% of Americans suffer from hyperhidrosis, a medical condition that causes excessive sweating in the underarms and other places and can affect people's emotional, social and functional lives. Certain Dri® was created to treat those who suffer from hyperhidrosis. It's the only over-the-counter (OTC) product found on retail shelves that contains Aluminum Chloride, the #1 ingredient that doctors recommend for controlling excessive sweat.
"Our Superior Clinical Strength Certain Dri® Roll-On is unique in that it contains the same ingredient found in prescription antiperspirants. It's been shown in testing to keep you dry for up to 72 hours without repeat applications, and is less irritating than prescription formulations," said Moyer. "It's also important to know that it will work better when it's applied at night – you sweat less at that time, and nighttime application allows the product to penetrate the sweat glands so that it won't wash off after showering or shaving in the morning. And for those who just can't fathom not putting on deodorant in the morning, we offer Everyday Clinical Strength Certain Dri AM™ Underarm Anti-Perspirant/Deodorant in both roll-on and solid for extra protection and freshness. We know excessive sweating is a sensitive issue for men and women alike, and we're proud to offer a solution that helps people feel more confident."
Additional research shows that men aren't only bothered by excessive sweating when it happens to them – they notice it in others too. Close to three quarters of men surveyed (71%) say that they notice people who have sweat stains on their clothing and 70% say that people with sweat stains on their clothes look unkempt.
"Sweating is a completely normal and healthy process for all human beings, but when it's a hindrance to one's daily routine, it becomes a problem. Certain Dri® is here to help so that you can get back to living your life, without the worry or embarrassment often associated with excessive sweating," said Moyer.
To learn more about Certain Dri® product offerings, and where to purchase, visit http://www.certaindri.com/.
Abbreviated Survey Methodology
This survey was conducted online within the United States by Harris Poll on behalf of Clarion Brands from June 30 – July 2, 2015 among 2,012 adults ages 18 and older, among which 1,095 are adults ages 18-54. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Kelly Jackson, Associate, Public Relations, Allen & Gerritsen: [email protected].
About Certain Dri®
Superior Clinical Strength Certain Dri® Roll-On is the only over-the-counter (OTC) at retail shelves to have Aluminum Chloride, the #1 ingredient that doctors recommend for controlling excessive sweat. Apply Superior Clinical Strength Certain Dri® Roll-On at night before bed and begin to see the difference. Doctors recommend Certain Dri® by name more than any other clinical antiperspirant brand. Superior Clinical Strength Certain Dri® is available in two formulations: roll-on and solid and sold in mass market retail, supermarkets and drug stores nationwide, as well as at online retailers. To learn more visit www.certaindri.com and join our sweat-free community at www.facebook.com/certaindri.
About Clarion Brands
Clarion Brands, LLC offers products that provide relief for specialty health concerns. Examples of leading specialty health brands include: #1 ENT doctor recommended Lipo-Flavonoid® for ringing in the ears or tinnitus; Certain Dri®, the #1 doctor recommended brand for controlling excessive underarm sweating; Cystex, the only over-the- counter urinary pain reliever available with a dual-action formula that eases pain and burning caused by a UTI plus contains an antibacterial to help keep the infection from getting worse while waiting for a doctor's appointment; Albolene Moisturizing Cleanser, a makeup remover that easily cleanses stubborn mascara and lipstick, yet leaves skin feeling soft, supple and moisturized; and Anti Monkey Butt Powder, specially formulated with calamine powder to absorb excess sweat and reduce frictional skin irritation.
SOURCE Certain Dri