New Survey Reveals Chocolate Makes Women Happier

STRATHAM, N.H., May 1, 2015 /PRNewswire/ -- Women have known it for years, but a new survey from Lindt USA proves it: chocolate makes them happier, especially when it is free. According to the survey, nearly all women polled (85 percent) agree that chocolate makes them happier, and receiving a complimentary sample is the number one way that chocolate brightens their day. To delight chocolate lovers nationwide, Lindt is declaring May 9, 2015 LINDOR Chocolate Day to celebrate the iconic and luscious LINDOR truffle. Millions of LINDOR melt moments will be created during a weeklong celebration through the distribution of complimentary LINDOR Milk Chocolate truffles across the country, allowing people to experience the irresistibly smooth melting LINDOR truffle and let themselves melt away.

Starting on National Truffle Day, May 2, 2015, and finishing on one of the sweetest days of the year, Mother's Day, May 10, 2015, special LINDOR chocolate events will be held at more than 2,000 retail locations nationwide and in four major cities – New York, Minneapolis, San Francisco and Las Vegas. For those at home, Lindt is giving away 1 million coupons to download online to save on any 5.1 oz. bag (or greater) of LINDOR truffles, and hosting a #LINDORmelt social contest on Instagram and Twitter offering consumers the chance to appear on a Times Square billboard and win LINDOR truffle prizes.

According to the survey, not only does chocolate make women happier, two-thirds (66 percent) say it is the best form of relaxation. While it can be difficult for women to take a moment out of their busy day for themselves, a small indulgence can provide a moment of total relaxation. Chocolate is so central to women's lives that two-thirds (67 percent) agree they can never have too much chocolate, while nearly half (42 percent) say they enjoy chocolate every day. Women love chocolate so much, more than half (55 percent) would go back for seconds and thirds of their favorite chocolate. 

"The survey shows that chocolate is a truly important, and relaxing part of anyone's day that provides real moments of happiness," says Thomas Linemayr, president and CEO of Lindt USA. "In celebration of LINDOR Chocolate Day, we want chocolate lovers everywhere to have the chance to experience our irresistible LINDOR truffle and take a moment out of their day just for themselves. We are thrilled to offer unique LINDOR melt moments by hosting one of the largest week-long sampling efforts in Lindt history."

Participate in LINDOR Chocolate Events Nationwide   
From May 2 – 10, 2015, Lindt is hosting melt worthy events across the country for chocolate enthusiasts to experience their very own LINDOR melt moment during the weeklong celebration, in anticipation of LINDOR Chocolate Day on May 9. More than 1 million complimentary LINDOR Milk Chocolate truffles will be given away at thousands of special LINDOR events:

• Saturday, May 2: On National Truffle Day, Lindt is offering complimentary LINDOR Milk Chocolate truffles to shoppers at more than 2,000 retail locations nationwide, including Target, Kroger, Safeway, A&P and Wakefern stores.
• Saturday, May 9: On LINDOR Chocolate Day, Lindt is hosting events in three cities across the country – New York, Minneapolis and San Francisco – offering consumers the opportunity to enjoy their very own LINDOR melt moment via complimentary LINDOR Milk Chocolate truffles and a special $2 coupon offer on a 5.1 oz. (or greater) bag of LINDOR truffles. In addition, there will be a virtual reality LINDOR experience at each location where consumers can transport and escape to a relaxing location as they enjoy their truffle. The events will take place in key locations in each city:
  • New York: Times Square, 12 – 8 p.m.
  • Minneapolis: Mall of America, 12 – 8 p.m.
  • San Francisco: Marina Green Triangle, 12 – 8 p.m.
• Sunday, May 10: On Mother's Day, Lindt is offering complimentary LINDOR Milk Chocolate truffles to shoppers in Las Vegas at special LINDOR chocolate events in key locations:
  • Walgreens: 3717 Las Vegas Boulevard S, 9 a.m. – 3 p.m.
  • CVS: 4490 Paradise Road, 9 a.m. – 3 p.m.

Discover LINDOR from Home    
While a complimentary chocolate sample is the top reason chocolate brightens a woman's day, chocolate does not have to be free to give them a moment of pure happiness; 37 percent of women polled in the survey are happy just to receive a discount on their favorite chocolates. Now through May 9, Lindt is giving out 1 million coupons online for any 5.1 oz. bag of LINDOR truffles. Consumers can simply visit LindtUSA.com/LINDOR to download and print a coupon, which will be accepted at Lindt Chocolate Shops, on LindtUSA.com and at major retailers nationwide through May 23, 2015.

Chocolate lovers nationwide can also participate in the #LINDORmelt social media contest for the chance to appear on a billboard in the heart of Times Square and win LINDOR Milk Chocolate prizes. Now through May 9, fans can follow @Lindt_Chocolate on Instagram or Twitter and post a photo of their favorite smooth melting LINDOR truffle(s), including #LINDORmelt. Select photos will appear within a giant Times Square billboard collage of the iconic LINDOR Milk Chocolate truffle on LINDOR Chocolate Day, between 12 – 8 p.m. Twenty five lucky winners will each receive a 5.1 oz. bag of LINDOR Milk Chocolate truffles.

Experience the LINDOR Melt Moment    
LINDOR truffles offer a unique chocolate experience with a delicate chocolate shell that envelops an irresistibly smooth melting center. They are the perfect gift to make every mom melt this Mother's Day, and everyone can experience their very own LINDOR melt moment any day of the week. Upon breaking the shell of a LINDOR truffle, the smooth melting filling inside begins to melt, offering a melt away moment of total relaxation and contentment. The proprietary LINDOR recipe has remained unchanged for more than 60 years and embodies the craftsmanship of the Lindt Master Chocolatiers. With 17 flavors ranging from the classic Milk Chocolate and Dark Chocolate, to Coconut, Sea Salt and Caramel, there is a LINDOR truffle to indulge any palate. LINDOR truffles are available at Lindt Chocolate Shops, on LindtUSA.com and at major retailers nationwide (SRP: $4.39 for a 5.1 oz. bag of LINDOR truffles).

For more information on LINDOR truffles, visit LindtUSA.com/LINDOR, the Lindt Unwrapped Blog, "like" the company's Facebook page, or follow Lindt on Twitter or Instagram.

About Lindt & Sprungli   
With 170 years of history and Swiss tradition, Lindt & Sprungli is a global leader in the premium chocolate category, offering high quality products in more than 120 countries. Lindt & Sprungli operates 12 production facilities in Europe and the United States and employs more than 12,000 worldwide. Lindt USA operates more than 50 retail stores in the U.S. and maintains wide distribution through extensive retail and wholesale channels. For more information on Lindt, visit www.lindt.com.   

About the Survey     
The 2015 LINDOR Program Survey presents the findings of an online survey conducted by Toluna from April 7-13, 2015 among a sample of 1,708 American female adults 18 years of age and older. The margin of error for a sample of this size is +/- 2.5% at a 95% level of confidence.

SOURCE Lindt USA

Related Links

http://www.lindtusa.com