New Survey Reveals Many Pet Owners Are Hiding Something

GRAND RAPIDS, Mich., Sept. 9, 2014 /PRNewswire/ -- While pet owners love the four-legged members of their families, they don't always love their messes, especially when those messes leave behind unsightly stains. In fact, a new survey from Woolite® Carpet & Upholstery reveals that nearly 80 percent of pet owners admit to masking stains instead of remedying them.

Many have even gone to such great lengths as to flip cushions (33 percent), rearrange furniture (23 percent), cover furniture (23 percent), entertain guests and visitors in other parts of the home (20 percent) and dim the lights (8 percent). In addition to these techniques, 63 percent of pet owners say they have given up on cleaning the stains altogether and have instead replaced the items their pets' messes have ruined, with 40 percent spending more than $100 in the past year.

However, stains aren't the only things hiding in pet owners' homes. Those stains also leave behind unwanted odors and bacteria. And while more than two-thirds of pet owners said they not only want pet stains and odors, but also bacteria removed from their carpets and soft surfaces, current stain-fighting pet products don't always deliver on all three.

But now the new Woolite Advanced Pet Stain & Odor Remover + Sanitize provides pet owners with an effective clean they can trust. With one powerful formula they can destroy 99.9 percent of bacteria* and eliminate tough pet odors for a cleaner, fresher home. Its formula permanently removes the toughest stains including vomit, feces, urine and blood from carpet^** and upholstery, while eliminating pet odors at the source. Plus, the formula can be used on other soft surfaces in the home, including stairs, area rugs, pet beds, cushions, couches and more, which is great news for pet owners' wallets.

Woolite Advanced Pet Stain & Odor Remover + Sanitize is available at the following retailers: Walmart, Walgreens, Meijer, Lowe's and major grocery retailers. The MSRP will vary by retailer, starting as low as $4.96.

About Woolite® Carpet & Upholstery 
Woolite Carpet & Upholstery is a line of home cleaning products specifically formulated to help keep consumers' carpets and upholstery looking clean and revitalized. In 2004, Grand Rapids, Michigan-based BISSELL Homecare, Inc. acquired the Woolite Rug and Upholstery business. Today, the Woolite line consists of carpet and upholstery cleaning products in hand held aerosol and trigger bottle varieties, as well as cleaning formulas for carpet cleaning machines. For more information on the complete line of Woolite Carpet & Upholstery products, please visit www.woolitecarpet.com.

Woolite® is a trademark of Reckitt Benckiser licensed to BISSELL Homecare, Inc.

Consumer data collected by Woolite/Kelton Survey, 2014

Methodological notes: The research was conducted by Kelton, a leading global insights firm, between April 25 and May 2, 2014 among 689 Americans who have at least one pet that could make a mess, such as a dog, cat or rabbit, using an email invitation and online survey. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. In this particular study, the changes are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.7 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample. The margin of error for any subgroups will be slightly higher.

*Kills 99.9% of Enterobacter aerogenes (ATCC 13408) and Staphylococcus aureus (ATCC 6538) (Staph) on carpets^** and soft surfaces.
**Not for use on Polypropylene/olefin or wool fibers.

Photo - http://photos.prnewswire.com/prnh/20140908/144099

SOURCE Woolite Carpet & Upholstery