New Survey Reveals Northeasterners Ready to Make More Healthful Lifestyle Choices

STAMFORD, Conn., Sept. 15, 2011 /PRNewswire/ -- Today, Poland Spring^® Brand Sparkling Natural Spring Water announced the findings from a recent survey. The survey complements its new breakthrough online and social media campaign called "Nature's Fix™," promoting Poland Spring Brand Sparkling Natural Spring Water and encouraging consumers to "get hooked" on healthy habits. The survey revealed consumers are ready and willing to change their habits.

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According to the findings, nearly all Northeasterners polled (97%) are looking to incorporate healthful behaviors into their daily lives, including maintaining a healthy diet by eating more fruits and vegetables (65%) and switching from soda to sparkling water (21%).

Making the decision to live a more healthful life is easy, but sticking with it is key! Ninety percent of consumers in this area believe forming healthy habits should be simple and convenient, while 94 percent believe it should be enjoyable and fun. Once new habits are routine, expect to see Northeasterners continue with the positive changes, as they reported that overcoming one bad habit is all it takes to motivate them to overcome others (84%).

"Based on our survey, consumers are seeking alternative beverage options to make healthy lifestyle decisions," says Carolina Rodriguez, Senior Brand Manager, Nestle Waters' Regional Spring Water Brands. "The new 'Nature's Fix' campaign aims to communicate the natural attributes of Poland Spring Brand Sparkling Natural Spring Water. It takes a positive and humorous approach by introducing forest creatures who work together as a team to get people 'hooked' on a refreshing beverage that has no sugar, caffeine or artificial ingredients."

Sweetened caloric beverages can contribute to excess weight, but Poland Spring Brand Sparkling Natural Spring Water has zero calories and offers the refreshment consumers crave without any unwanted baggage. Nestle Waters' Poland Spring Brand has the perfect solution: apply one simple change to your daily diet by replacing caloric beverages with Sparkling Natural Spring Water and get hooked on something good.

The "Nature's Fix" campaign will be supported primarily online, with Facebook as the hub where consumers will have the chance to watch five different video executions featuring the forest creatures' adventures, join the "1-Step Program" to get hooked on something good and score a coupon. Through banner ads on sites such as Yahoo.com, MSN.com, TheKnot.com and Monster.com, search efforts on Google, Yahoo and Bing and heavy video advertising on prime websites such as Hulu.com, this campaign will be highly social and viral.

To learn more information about the Poland Spring Brand Sparkling Natural Spring Water available in your area, please visit http://www.facebook.com/polandspringsparkling. Once there, "Like" the page to receive your free coupon for Poland Spring Sparkling water and meet the furry ambassadors for the new "Nature's Fix" campaign.

About Nestle Waters North America

Central to the leadership of Nestle Waters North America Inc. is its 35-year history and single-focus on producing bottled water products. The company's dedication to product quality, manufacturing expertise, efficient production, employee development and environmental stewardship, especially in the areas of water use, energy and packaging, has helped Nestle Waters become the number one bottled water company in the U.S. To reach success, the company follows its credo: Respect for each other, respect for the environment, and respect for the community. To learn more, visit www.nestlewatersnorthamerica.com.

About the Survey

The survey was conducted by ORC International, a leading global market research firm with offices across the U.S., Europe and Asia Pacific region, on behalf of Nestle Waters North America Inc. The survey reached 1,044 adults (508 males, 536 females) 18 years of age and older, living in private households in the continental United States. Interviewing for the survey was completed during the period June 16 – June 19, 2011. Data was weighted on age, gender and race per each of the six regions (Northeast, East South Central/South Atlantic, West South Central, Florida, Midwest & West.)  

SOURCE Poland Spring