New Survey Reveals That Women Want To Improve Their Smiles As The Temperature Rises This Summer

The Invisalign® Brand Sponsored Beauty Survey Finds a Dazzling Summer Smile is High on Women's Wish Lists for Personal Improvements

May 14, 2015, 09:00 ET from Invisalign

SAN JOSE, Calif., May 14, 2015 /PRNewswire/ --

Who's talking:

With bathing suit and tank top season around the corner, the warmer months naturally bring anxiety from women wanting to look their best this season. A new survey of more than 1,000 women conducted by Kelton and sponsored by the makers Invisalign® clear aligners found that looking and feeling confident goes beyond just wanting to improve their bodies.

What they said:

The survey found that confidence is key to feeling great when the temperature warms up:

57 percent of women believe it's more crucial to feel confident in the summer than any other season; this number falls to just 8 percent in the fall; with feeling confident in winter and spring in a near tie at 17 percent and 18 percent, respectively


93 percent of women would like to improve at least one feature of their appearance this summer.  Their body (25%), skin (26%), hair (23%), and smile (18%) are the most important improvements for these women during the summer months


Among those who want to improve their appearance this summer, more moms than those without kids (23% vs. 15%) and more married women than those who are not married  (21% vs. 14%) want to better their smile

What they need:

While a sizzling summer body is high on a woman's wish list of warmer weather beauty improvements for a seasonal boost, when it comes to year-round confidence, it's having a glowing smile that outshines all:

Nearly one in five women say the most important feature to look the best at all times is their teeth

Women also rank teeth as the #1 feature that most impacts a first impression


Over one in four (27%) women believe that a woman could shed five years off her looks if she straightened her teeth

How they'd spend:

How women would choose to boost their summertime confidence:

20 percent said that if they were given a gift to treat themselves to any beauty improvement this summer, they would want to spend it on their smile

How we know:

The Beauty Survey was conducted between March 11th and March 23rd among 1,038 nationally representative American women ages 18 and over, using an e-mail invitation and online survey. The survey was conducted by Kelton and commissioned by the makers of Invisalign clear aligners. Click here to review the complete survey.

Who's talking now:

Alexis Wolfer, founder and editor-in-chief of, is available to discuss this survey further. Please contact Jackie Jorge at to set up an interview with this beauty expert.

Contact: Jackie Jorge
(818) 430-2528


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SOURCE Invisalign