SOUTH BEND, Ind., May 26, 2015 /PRNewswire/ -- TireRack.com, America's largest independent tire tester and online retailer for tires, wheels and performance accessories, has announced the launch of its new consumer website. Millions of consumers already visit TireRack.com – in 2014, the site was a destination for more than 50 million visitors with more than 650 million page views. The new site has been developed to make these visits even faster, easier and more informative than ever before.
American consumers spend more than $17 billion per year buying more than 200 million tires for their cars, trucks and SUVs. Yet, the process of researching and purchasing tires and wheels online continues to be a challenge for many automotive consumers. The experts at Tire Rack aim to change that.
"Finding and buying the right tires should be as fast and easy or as in-depth and data-rich as an individual prefers," said Matt Edmonds, vice president of Tire Rack. "For those who love to research their purchases, TireRack.com delivers enough tire data, how-to information, consumer feedback and other content to keep enthusiasts engaged for hours. However, for consumers who want to complete the process in minutes, we'll match their vehicle to the right treads and arrange for local installation quickly with zero hassle."
The new TireRack.com features an all-new look, fast and easy navigation, a fresh user interface and improved product presentation, as well as additional historical information. These upgrades speed consumers on their way to making the most informed tire decision with the largest cache of user data available online, complemented by the best in expertise and customer service. Site shoppers have access to intelligence culled from more than 150,000 Tire Rack consumer surveys, currently representing over 2.4 billion real-world miles of tire usage. Combined with the company's ongoing tire testing results, this always-growing database makes www.tirerack.com the single most powerful resource for consumers who are researching and shopping for new tires.
Tire testing at Tire Rack is conducted by their sales team and consists of evaluations of tires from 20 major tire brands using their own fleet of sedans and SUVs. Traction, responsiveness, braking and handling characteristics in both dry and wet conditions are evaluated at the family-owned company's dedicated, 11.7 acre testing facility, which includes a configurable road course and 200-foot diameter skidpad with a computer-controlled irrigation system.
In addition to Tire Rack's testing data and consumer feedback on tires, the new website also features an easy Find-Deliver-Install option for tires, wheels, parts and other accessories, as well as a detailed history of Tire Rack's start as a brick-and-mortar store in the 1970s.
For more information, please visit Tire Rack's newly redesigned website, www.tirerack.com.
About Tire Rack
Tire Rack, family-owned and headquartered in South Bend, Indiana, is America's largest independent tire tester and consumer-direct source for tires, wheels and performance accessories. Their team of over 100 test drivers (their sales team) tests tires from every major tire manufacturer on the company's state-of-the-art, 11.7-acre test facility. The findings are then posted on the company's website, www.tirerack.com, where consumers can make an educated decision on a tire, wheel or performance accessory purchases.
Tire Rack has also collected results from nearly 150,000 consumer surveys representing over 2.4 billion miles of real-world tire data, the largest known cache of such information anywhere. In addition, various testing and informational videos are available online in their Video Center at www.tirerack.com/videos. Since 1979, Tire Rack has grown from a single-point retail store in Indianapolis to encompass over 2.2 million square feet of space in seven distribution centers across the country. A diverse and broad in-stock inventory from 20 major tire and 55 wheel brands can be delivered anywhere in the country, most in one business day. A national network of over 8,000 independent Recommended Installers is available to assist customers with installation of their purchases.