New to the Freezer Aisle: Alexia Foods Introduces Sweet Potato Rolls

EAGLE, Idaho, Dec. 4, 2012 /PRNewswire/ -- Bread baskets are growing this fall with the introduction of Alexia Foods' Sweet Potato Rolls. Unique to the category, this innovative sweet potato roll is an extension of Alexia's artisan bread offerings. The new rolls are made with the finest ingredients, including American-grown, farm-fresh sweet potatoes that bring an indulgent natural sweetness to every bite. With a unique combination of soft texture and sweet flavor, Alexia's Sweet Potato Rolls can also go conveniently from freezer to table in less than 20 minutes.

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"The sweet potato is migrating away from its place at the holiday table and making its way to everyday dinner tables," said Mike Smith, vice president and general manager, Alexia Foods. "As a good source of vitamin A, Alexia Sweet Potato Rolls offer a simple, yet extraordinary, flavor and give food lovers a new way to enjoy a classic favorite."

The all-natural Sweet Potato Rolls join the brand's already impressive line of chef-inspired artisan breads, including Alexia Ancient Grain Rolls, Ciabatta Rolls, Classic French Rolls, Focaccia Rolls, Whole Grain Rolls and Garlic Baguette. All of Alexia's rolls offer at least eight grams of whole grain per serving, while maintaining a gourmet, indulgent taste.

New Alexia Sweet Potato Rolls are now available in stores nationwide for a suggested retail price of $3.89 per package. In addition to this new product, Alexia Foods offers a full line of premium, all-natural frozen appetizers, artisan breads, and potato and sweet potato side dishes that are perfect alongside any meal and go from freezer to table in around 20 minutes. To find more crowd-pleasing, all-natural frozen foods, visit www.AlexiaFoods.com or to learn where to find your favorite Alexia Foods product, visit www.AlexiaFoods.com/Where-to-Buy-Store-Locator.

About Alexia

Alexia Foods was founded in 2002. In addition to all-natural, premium fries, Alexia offers a full line of gourmet frozen appetizers, breads and potato side dishes that go from freezer to table in less than 30 minutes. Alexia products are available at natural, gourmet, club, grocery and mass retail stores. For more information, please visit us at www.AlexiaFoods.com or www.Facebook.com/AlexiaFoods.

SOURCE Alexia Foods