New Virtual Event Will Focus Exclusively on Content Marketing Measurement

Content Marketing Institute announces acquisition of the Content Marketing Show

May 21, 2015, 06:00 ET from Content Marketing Institute

CLEVELAND, May 21, 2015 /PRNewswire/ -- Content Marketing Institute (CMI) announced today it will now produce one of the most popular content marketing events in the UK - the Content Marketing Show. But instead of hosting an in-person event just in the UK, CMI is turning Content Marketing Show into a unique three-day online experience exclusively focused on measuring content marketing - and it's open to all marketers around the world.

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Measurement is the one issue marketers across the board struggle with year after year as shown by CMI research. Now the Content Marketing Show will bring the leading brand marketers, strategists and thinkers from the US and the UK together to unlock the challenge of measuring content marketing initiatives with this intense three-day online event.  

"Measurement, measurement, measurement. That's probably the biggest struggle I hear about from content marketers. That has to change. Now," explains Joe Pulizzi, founder, Content Marketing Institute, and author of Epic Content Marketing and the upcoming book for entrepreneurs, Content Inc. "During this new online event, attendees will get the tools needed to successfully measure their content marketing performance so they can get buy-in and justify their programs to upper management."

Content Marketing Show will be held October 6-8, 2015.  You'll hear directly from the best and brightest content marketing experts right on your desktop, smartphone or tablet. Attendees will walk away armed with advice and tools on how to measure the effectiveness of their content marketing initiatives.

With some of the world's biggest content marketing thought leaders like Joe Pulizzi and Robert Rose, you'll also learn:

  • How leading UK and US brands are reporting content marketing success to upper management.
  • How to leverage the buying cycle and determine which content works best, and when.
  • Fine tuning your content marketing process to increase conversions at every stage of the buyer's journey.
  • How to measure the difference between those that engage in your content and those that don't...and why it matters.
  • and much, much more.

CMI purchased The Content Marketing Show from Rough Agenda a Brighton, UK based events company (spun out of the digital marketing agency SiteVisibility). They launched the Content Marketing Show in 2012 as a sister event to brightonSEO, Europe's largest and quickest selling search marketing event.

"Rough Agenda will now be concentrating on their main event, brightonSEO, and are pleased to see the huge future potential of the event in the hands of CMI," explained Kelvin Newman, Marketing Director at SiteVisibility.

Don't miss out on the content marketing measurement show of the year.  Registration opens up June 15, 2015.  You can secure Early Bird Rates through August 15, 2015. Get more information at http://www.contentmarketingshow.com/.

About Content Marketing Institute
Content Marketing Institute is the leading global content marketing education and training organization. CMI teaches enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI's Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA. CMI also produces Intelligent Content Conference, Content Marketing Sydney and Content Marketing Singapore. CMI publishes the bi-monthly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. CMI is a 2012, 2013 and 2014 Inc. 500 company. Watch this video to learn more about what CMI does.

SOURCE Content Marketing Institute



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