New Warrior Third Kit Breaks New Ground For Liverpool FC

WILMSLOW, England, July 5, 2012 /PRNewswire/ --

Statement-making kit features tribal inspired visuals and daring colour scheme

Delivering a bold design statement to the football world, Warrior has unleashed the new 2012/13 Liverpool FC third kit.

     (Photo: http://photos.prnewswire.com/prnh/20120705/543336 )

With a striking graphic print set over a daring colour palette of nightshade, orange and white, the new kit will be worn by Liverpool FC during their upcoming UEFA Europa League campaign and selected Barclays Premier League games.

Head of Warrior Football Richard Wright comments: "Our intention with the new third kit was to create something that broke new ground for Liverpool FC. Warrior has delivered a fearless design concept that steers clear of what's been done before."

Inspiration behind the kit's dominant nightshade colour stems from popular past goalkeeper kits worn by David James during the 1994/95 and 1995/96 seasons, and Pepe Reina in 2010/11.

Ancient tribal warrior markings have been set along the outer sides of the sleeves and side panels - a design first for the Club. Beyond the third kit, this tribal graphic features heavily throughout the 2012/13 Liverpool FC range of apparel and accessories.        

In line with Liverpool FC's new home and away versions, the third kit features a fully embroidered amber yellow Liver Bird emblem as the Club's crest. In recognition of the tragic events at Hillsborough in 1989 and Heysel in 1985, two commemorative Eternal Flames sit alongside a 96 logo, embroidered on the nape of the shirt's neck.

Unique to Warrior's third design, the kit has been constructed with body mapped mesh to help players stay cool under pressure. Powered by War-Tech, Warrior's revolutionary apparel system, the kit will keep external elements out while letting sweat and moisture escape to help players stay dry and comfortable.

The main body of the third shirt is underpinned with durable water resistant technology, adding a layer of protection by rejecting external moisture while staying dry. In addition, polyester mesh fabric under the arms enables a full-range of movement and increased air flow to help regulate temperature in key heat areas during games.

Liverpool FC captain Steven Gerrard said: "The new third kit is completely different from anything we've had at LFC during my time at the Club; it's part of a new era and is a great design. The players love it."

Brendan Rodgers, the recently-appointed Manager of Liverpool FC, said: "The strip offers the supporters something new, fresh and exciting to wear. I know the players are looking forward to wearing it and performing with pride and distinction in it."

The kit will be available to purchase online at http://www.warriorfootball.com.

About Warrior

Headquartered in Warren, Michigan, Warrior is recognised as one of the sports industry's leading manufacturers of innovative, high performance, cutting-edge equipment, footwear and apparel for football, lacrosse and hockey athletes of all ages and abilities. Founded in 1992 by former champion lacrosse player David Morrow, the Warrior brand has been changing the face of sport since its inception, creating performance technology that redefines how the game is played on the pitch and most importantly how the game is viewed off it. Warrior was acquired by privately-held New Balance Athletic Shoe, Inc. in February 2004. The 2007 acquisition of Boston based Brine Sporting Goods further established Warrior as the dominant force in the lacrosse world.

A new central hub for Warrior Football has been set up in the heart of football territory, the North West of England, equipped with a team of product and marketing experts hand-picked from the football industry.

For more information about Warrior Football, visit http://www.warriorfootball.com. Warrior Football can be found on Facebook, Twitter, and YouTube.

About Liverpool FC

Founded in 1892, Liverpool FC is one of the world's most historic and famous football clubs having won 18 League Titles, seven FA Cups, eight League Cups, five European Cups, three UEFA Cups, three European Super Cups and 15 Charity Shields.

As a socially responsible business, Liverpool FC is proud of its heritage and plays a proactive role in its communities managing over 20 projects all-year round in education, social inclusion, health and sports development. Its contribution was recognised by the award of a Community Mark from Business In The Community.

Liverpool FC is a global brand and works with leading edge commercial partners around the world providing unparalleled commercial opportunities.

SOURCE Warrior Sports