New Wilsonart Premium Laminate Designs Redefine Natural Beauty

TEMPLE, Texas, Aug. 19, 2013 /PRNewswire/ -- Unique and graceful, natural beauty is easy to spot, touch, experience – or is it? Wilsonart's design team shatters reality with 12 new Premium designs that capture the natural elegance of hardwoods and stones in durable, affordable High Pressure Laminate. The new Premium Collection sparks intrigue, adding casual luxury and sophistication to every home.

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"The colors, tones, contrasts and harmony of natural beauty bring majesty and grace to every setting. Capturing and enjoying nature's beauty at home drives these new designs, turning reality upside down," said Jill Lock, Senior Designer at Wilsonart. "It's hard to believe that these surfaces are really laminate. Even touching, feeling them still seems unreal."

Two Premium woodgrain designs –– Old Mill Oak and Truss Maple –– bring a new material look to residential laminate. These Blocked Woods^™ feature a 12-SoftGrain finish that creates an authentic raw wood feel. The finish beckons people to touch the surface. These hardwood-inspired designs recently captured several "Best in Show" nods from attendees at the 2013 Kitchen and Bath Industry Show.

• Old Mill Oak - a rich, dark chocolate oak inspired by blocked oak made of reclaimed wood from an old mill in the Northeast section of the U.S.
• Truss Maple – a light, natural blocked maple inspired by the rich grain and tones of today's flooring and countertops.

The Blocked Woods inspire designers and homeowners to play off light and dark tones and mix base cabinet colors and finishes to modernize and refresh the kitchen, creating a striking look and feel.

"There is a very good reason why I've been calling Wilsonart® Laminate surfaces 'glaminate'… because they're gorgeous," says Danny Seo, America's eco-stylist and an authority on green living. "My clients want their kitchens to be environmentally-friendly, durable, well-made and – this is the key – absolutely beautiful. The new Wilsonart Premium designs are the perfect solution. They are made in a very eco-friendly way, are tough as nails and, what can I say, they are gorgeous."

Ten fresh large-scale stone designs – Breccia Nouvelle, Breccia, Typhoon Gold, Typhoon Ice, Italian White di Pesco, Cafe di Pesco, Golden Lightning, Mocha Fantastico, Chocolate Brown Granite and Madre Perola – feature a new 22-Antique finish for a rich, matte texture and gives consumers a luxurious, upscale look for a fraction of the cost of granite and stone. Durable and affordable, these patterns capture the contrast and flowing movement of nature's beauty in colorways that complement traditional, transitional and modern kitchens alike. The 12 Premium designs feature exclusive AEON^™ technology to add durable, long-lasting protection and superior resistance to scratches, scuffs and every day wear.

The Wilsonart Premium collection will debut late summer at kitchen and bath retailers and home centers nationwide. To learn more about these new Premium designs and to request samples, visit www.Wilsonart.com.

About Wilsonart

Wilsonart LLC is one of the world's leading manufacturers and distributors of high pressure laminates and other engineered surfaces used in furniture, office and retail space, countertops, worktops and other applications. The company operates under the Wilsonart, Resopal, Polyrey and Arborite brands and has achieved success through a combination of outstanding service, high-quality products and a focus on continuously redefining decorative surfaces through improved performance and aesthetics. For more information, visit www.Wilsonart.com or connect with us on Facebook and Twitter.

Wilsonart is a registered trademark of Wilsonart LLC.

SOURCE Wilsonart