New Year, New Food: Kellogg(R) Introduces Two New Ways to Recharge Your Resolution With Special K(R)

BATTLE CREEK, Mich., Jan. 26 /PRNewswire/ -- For women declaring that 2010 will be the year they conquer their weight-management goals, there are two new, great-tasting foods to help them recharge their resolution and lose up to six pounds in two weeks(1) with the Special K Challenge™. This year, Kellogg's® Special K® is helping women keep the Challenge fresh and exciting just in time to recharge resolutions with two new products: Special K® Low-Fat Granola and Special K™ Fruit Crisps.

Great-Tasting, Guiltless Granola: Special K® Low-Fat Granola

There is nothing left standing between women and the satisfying breakfast they desire. With 50 percent less fat than the leading granola, Special K® Low Fat Granola contains 3g fat per 52g serving, while the leading granola contains 6g fat per 51g serving. Special K® Low-Fat Granola is made up of whole-grain granola clusters sweetened with a touch of honey, and toasted to perfection for a great taste and a healthy crunch. The low-fat granola boasts 190 calories and six grams of protein. With five grams of fiber, participants of the Special K Challenge™ can include granola in their plan by choosing either 2/3 cup of skim milk or fruit to make it a meal. Special K® Low-Fat Granola is available nationwide in the cereal aisle.

Snack on Track: Special K™ Fruit Crisps

Planning for snacks is an important part of weight-management. With two crispy bars for 100 fruity calories, Special K™ Fruit Crisps are the solution to every woman's need for a great-tasting snack. Offered in both Strawberry and Blueberry, these light, crispy bars are made with a real fruit filling and have a lightly sweetened drizzle on top, Special K™ Fruit Crisps are the perfect crispy snack to help keep women on track while participating in the Special K Challenge™.

"When managing their weight women have told us time and time again that variety is an essential part of success," said Teresa Lindsey-Houston, associate director, Special K® brand. "That's why we're proud to launch these new products and provide real food options that taste great."

The Special K Challenge™

Make Special K® products your all-day weight-management partner, and enjoy a variety of meal and snack options with the Special K Challenge™ - a simple great-tasting way to lose up to six pounds in two weeks(1). Women can pair either 2/3 cup of skim milk or fruit with Special K® Low-Fat Granola as one of their meal options, or Special K™ Fruit Crisps as a snack, as they participate in the Challenge. Visit www.SpecialK.com for more information on Special K® products, the Special K Challenge™ and how you can declare victory this year.

About Kellogg Company

With 2008 sales of nearly $13 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal

bars, fruit-flavored snacks, frozen waffles and veggie foods. The Company's brands include Kellogg's®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, All-Bran®, Mini-Wheats® Nutri-Grain®, Rice Krispies®, Special K®, Chips Deluxe®, Famous Amos®, Sandies®, Bear Naked®, Kashi®, MorningStar Farms®, Gardenburger® and Stretch Island®. Kellogg products are manufactured in 19 countries and marketed in more than 180 countries. For more information, visit www.kelloggcompany.com. Kellogg Company's Corporate Responsibility report including its approach, progress and future direction in the marketplace, workplace, environment and community can be found at www.kelloggcompany.com/CR. For information on Kellogg Company's commitment to nutrition, visit www.kelloggsnutrition.com.

(1) Consult your physician before starting any diet or exercise program. Average weight-loss when replacing meals with two cereal meals is 4.8 pounds. Weight loss may vary.

SOURCE Kellogg Company