New York & Company Plans to Double the Eva Mendes Business
Her namesake collection is expanding to 24 additional Shop-in-Shops and six new store locations in the upcoming months
Mar 16, 2017, 16:02 ET
NEW YORK, March 16, 2017 /PRNewswire/ -- New York & Company, Inc. [NYSE:NWY] is continuing to build its ever-growing partnership with actress and fashion entrepreneur, Eva Mendes. The specialty retailer today announced that the Eva Mendes Collection will be expanded to over 50 shop-in-shops and 19 Eva Mendes boutiques, in addition to a very strong online business. In addition, six New York & Company stores will be opening in the upcoming months, all offering an extended assortment of Eva's eponymous collection.
One of the newest New York & Company locations is centered in one of Miami's most iconic shopping centers, Dadeland Mall. The store opens today and will host Eva and some of Miami's most loyal customers at the Grand Opening tonight. Hundreds of guests are expected to arrive to meet Eva and take photos with the beloved actress. "It is such a thrill to open more stores, especially in the Miami Area," Eva says. "I was born in Miami, so this city has always been dear to me."
Eva's newest collection—and largest yet—includes over 100 pieces ranging from apparel and shoes to handbags and jewelry. "It was important to me for my spring collection to include something for everyone, which is also why we are currently offering more styles and inclusive sizing from 0 to 20," Eva expresses. "I hope that by expanding my collection to additional locations, even more women are able to find looks that fit their own personal tastes and lifestyles."
"We marked an extraordinary milestone with Eva this past year, achieving over $50 million in sales, with a goal to reach over $100 million in the near term," explains Greg Scott, CEO of New York & Company. "Eva has been a fantastic partner and I'm excited to see how this expansion will impact Eva's fans. By expanding to six new stores and by designating more space to the 50 Eva shop-in-shops, we are introducing new clientele to her amazing collection while addressing the strong demand in these markets for both, the Eva Mendes Collection and our New York & Company brands."
The new stores added to the New York & Company retail network are all stores in high-traffic shopping centers, including Dadeland Mall and Miami International Mall in the Miami-Metro area and Fashion Centre at Pentagon City in Arlington, VA. New York & Company reports high e-commerce activity in these areas and is opening these additional brick and mortar locations to enable customers to fully experience the brand.
Apparel from the Eva Mendes Collection ranges from $46.95 to $129.95. The collection launches today in all New York & Company stores nationwide and online at nyandcompany.com. To download images of the collection click here.
To download campaign images click here
New York & Company, Inc. is a specialty retailer of women's fashion apparel and accessories, and the modern wear-to-work destination for women, providing fashion that is feminine, polished, on-trend and versatile. New York & Company, Inc. helps its customers feel confident, put-together, attractive and stylish by providing affordable fashion. The Company's proprietary branded New York & Company® merchandise is sold through its national network of retail stores and online at www.nyandcompany.com. The Company operates over 400 stores nationwide.
SOURCE New York & Company, Inc.