New York Ad Agency Tops List of All U.S. Firms at International Healthcare Awards Show

NEW YORK, Nov. 29, 2010 /PRNewswire/ -- The Global Awards®, honoring creative and marketing excellence in healthcare communications worldwide, announced its 2010 competition finalists who will compete for what is considered the most coveted honor in international healthcare communications.  

In total, there were 148 finalists from 17 countries nominated, including the New York advertising agency DeVito/Verdi, which garnered the most nominations by a U.S. firm with eight, and the third highest total in the competition.

The award-winning agency, which doubled its number of nominations from last year's competition (two for Mount Sinai and two for Massachusetts General Hospital), was honored for its work on behalf of Mount Sinai Medical Center and North Shore/LIJ Hospital, both of New York.

For North Shore/LIJ, DeVito/Verdi was named a finalist in the Radio Advertisement, Television Advertisement and Integrated Campaign (two different entries) categories.

For Mount Sinai, two of the agency's ads were nominated in the Print Advertisement category, and two of its ads were nominated in the Medical Service Advertisement category.

These and other advertising campaigns by DeVito/Verdi can be viewed at www.devitoverdi.com.

Over the past few years, DeVito/Verdi has been recognized as one of the most creative and critically acclaimed advertising agencies in the U.S. for its work on behalf of Mount Sinai, Massachusetts General, Abington Memorial Hospital and North Shore/LIJ.

All finalists in the 2010 Global Awards go on to the secondary round of judging to determine medalists. The Global Awards will host two award events this year, taking the celebrations globally to the cities of Sydney and New York.  This year's winners will be officially announced at both events in December.

The Global Awards GrandJury is comprised of a panel of 64 international industry experts, representing the top creative minds in the field of healthcare advertising from around the globe.  The Global Awards Board comprises award-winning health care professionals who guide the judging process and ensure that the competition addresses the needs of the healthcare communications industry. 

Now in its 16th year, The Global Awards receives entries from healthcare corporations, hospitals, advertising agencies, production companies, and design studios that produce communications for medical, pharmaceutical, and healthcare related products and services. 

About DeVito/Verdi

DeVito/Verdi, a privately held company, has been recognized as one of the most exceptional creative agencies in the industry.  Its lengthy list of industry awards includes the top prizes at the Clios, Radio Mercury, Cannes, Andy, Addy and One Show award ceremonies.

DeVito/Verdi, which has been voted "Best Agency" six times over the last 12 years by the AAAA, has created some of the most memorable ad campaigns of the past 20 years. DeVito/Verdi strives for excellence and maintains a unique level of prestige within the advertising industry, as evidenced by its work for such clients as The National Association of Broadcasters, Sony, Canon, Kohl's, BMW, Daffy's, Meijer, Esquire Magazine, Men's Wearhouse, TimeOut Magazine, Grey Goose Vodka, Mount Sinai Medical Center, Duane Reade Drug Stores, EPC Cigar Co., eCampus, SteinMart, Reebok, Hotwire.com, Office Depot, Legal Sea Foods, Massachusetts General Hospital, Appleton Rums, Dressbarn, Pepsi/SOBE, Corazon Tequila, Empire Kosher Chicken, Acura, CarMax, Sports Authority, For Eyes Optical and others.  For more information on DeVito/Verdi, visit www.devitoverdi.com.

SOURCE DeVito/Verdi