New York Chooses A Side - Cookie or Creme

EAST HANOVER, N.J., Feb. 20, 2013 /PRNewswire/ -- The long-standing disagreement dividing OREO fans — cookie versus creme — is taking the Big Apple by storm. On Thursday, February 21 from 11:30 am – 3:00 pm, OREO will be present at the Walgreens in Times Square, providing fans with the opportunity to make their choice heard (and seen).  The event follows the national launch of the "Cookie vs. Creme" campaign, which kicked off with the brand's first-ever commercial during the biggest football game of the year.

Walgreens customers will be able to make their vote public by posing in the "Cookie vs. Creme" photo booth which will broadcast the image to the billboard outside the store, giving onlookers the chance to cheer on their favorite OREO part. To commemorate the moment, participants will receive a copy of the photo to keep as a memento. Product coupons and samples will also be distributed to attendees on-site.

"We are excited to work with Walgreens to bring the 'Cookie vs. Creme' disagreement to the heart of New York City, where tourists and New Yorkers alike will be able to express their preference for all of Times Square to see," said Janda Lukin, Director OREO. "Our fans have been so engaged in the 'Cookie vs. Creme' discussion, that we want to continue to provide them with unique and creative ways to communicate their choice."

Throughout the remainder of the "Cookie vs. Creme" campaign, OREO will continue to engage consumers in the conversation through a number of digital activations. It will also be supported by owned media, digital and mobile ads, search, public relations and in-store point of sale. Fans can get involved in the "Cookie vs. Creme" conversation at select retailers across the country through a number of promotions, including texting cookie or creme to 63065 for a chance to win $100,000.

For more information on OREO and the new "Cookie vs. Creme" campaign, please visit www.OREO.com.

About Mondelez International
Mondelez International, Inc. (NASDAQ: MDLZ) is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages.  The company comprises the global snacking and food brands of the former Kraft Foods Inc. following the spin-off of its North American grocery operations in Oct. 2012.  Mondelez International's portfolio includes several billion-dollar brands such as Cadbury and Milka chocolate, Jacobs coffee, LU, Nabisco and Oreo biscuits, Tang powdered beverages and Trident gums. Mondelez International has annual revenue of approximately $36 billion and operations in more than 80 countries.  Visit www.mondelezinternational.com and www.facebook.com/mondelezinternational.  

About OREO
OREO is the world's favorite cookie, enjoyed by families and friends in more than 100 countries around the world. As one of Kraft Foods' 12 "billion-dollar" brands, OREO is the best-selling biscuit of the 21st century with more than $2 billion in global annual revenues.  The OREO cookie twist, lick and dunk ritual has become the signature way to enjoy this iconic cookie for many different cultures around the world. OREO has a Facebook community of more than 25 million OREO lovers around the globe, representing 200+ countries and dozens of different languages. OREO ranks among the top five brand Facebook pages in the world.  OREO celebrated its 100th birthday on March 6, 2012. Visit www.OREO.com.

Contacts:
Kimberly Fontes
Mondelez International
[email protected]
847-943-5678

Alan Keane
Weber Shandwick
[email protected]
212-445-8410

SOURCE OREO