New York Fragrance Brand KIERIN NYC Launches in the UK with Disruptive Digital Campaign
NEW YORK, April 4, 2019 /PRNewswire/ -- New York-centric KIERIN NYC, a modern fragrance brand, is set to take a disruptive approach with its expansion and upcoming UK launch. A bold, individualistic brand challenging the rules of fragrance, KIERIN NYC uniquely celebrates New Yorkers with real stories of New York City lifestyle.
The brand will launch a pop up at London's Boxpark Shoreditch targeting young urbanites of all ages with a fun filled, digital in-store experience. The retail space will open Wednesday April 10th and will offer visitors a theatrical, artistic and creative shopping experience. Customers purchasing a 50ml fragrance can design their very own label on the stores digital, interactive graffiti wall. Each unique label design will be printed and applied to the customer's fragrance of choice offering the ultimate artistic personalization.
"I love N.Y. and believe in the beauty of each individual. It is people, their diversity and energy, that make New York City what it is," says Mona Maine de Biran, the co-founder and president of KIERIN NYC. "Ours is a participatory, multi-sensorial approach, which makes it quite innovative for the fragrance industry and sure to appeal to people looking for a new kind of fragrance experience."
In a first for the UK fragrance industry, press and influencers attending the launch on Tuesday 9th April, will have their bespoke bottle designs content-streamed, in real-time, along with their social handles onto JC Decaux's 51 bus shelter Shoreditch sites, enabling their followers to get a first-hand look at the new fragrances in a collaboration with the advertising giant.
"As a modern, digitally-driven perfume house, we are always looking for new ways to use technology. Community is at the forefront of our thoughts and plans for the future," says Mona, the visionary behind KIERIN NYC and its mission.
An uncompromising fragrance house launched in 2018, KIERIN NYC invites people to be inspired, not defined or confined, by fragrance with perfumes that are gender-all, cruelty-free, toxin-free, vegan, sustainably sourced, recyclable, accessibly priced at $78/50ml,1.7 fl.oz. and made in the USA. Diversity, equality and inclusion are core to the brand not just presented as an afterthought. Each KIERIN NYC eau du parfum has high concentrations for long lasting scent experiences and qualitative dry downs.
KIERIN NYC perfumes tell stories of real life in New York City illuminated by fragrance and it's first four are:
- Sunday Brunch is a luminous ritual with "city family." Charismatic, effervescent head notes of Italian bergamot move lightly to heart notes of lemon with a dry down infused with Earl Grey Tea for a scent celebratory of good times.
- 10 a.m. Flirt is a magnetic encounter with the city's limitless possibilities. Fresh, crisp head notes of fig blended with a flirty, green scent move through the heart notes of cashmere wood drying down onto notes of gardenia for a magnetic attraction.
- Nitro Noir is an irresistible rendezvous with the city night. Hypnotic head notes of orris flood the senses with intense heart notes of pink-berries infused in a delectable dry down of patchouli for a scent that is not for the shy but sexy and impossible to resist.
- Santal Sky is a soulful retreat from city life in the midst of it all. Intimate head notes of sandalwood move serenely through warm heart notes of saffron with an indulgent dry down of vetiver for a scent of peace and tranquility to leave you wanting more.
In addition to being available for purchase on the brand's website and Amazon Luxury Beauty, the collection will be available at ASOS, Fabled, Feel Unique, Harvey Nichols, Next and The Perfume Shop among others. Experience the vibes at www.kierin-nyc.com and @KierinNYC on Instagram.
Media contact:
Mona Maine de Biran
[email protected]
9176249930
SOURCE KIERIN NYC
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