NEW YORK IS CALLING AS YSL BEAUTY CONTINUES ITS ICONIC BLOCK PARTY SERIES

TEYANA TAYLOR, LAURYN HILL, EMMY ROSSUM, KARL ANTHONY TOWNES, MARK RONSON AND MORE JOIN YSL BEAUTY U.S. AMBASSADORS AMELIA GRAY AND LAURA HARRIER FOR THE HIGHLY ANTICIPATED NYC EDITION  

NEW YORK, Sept. 19, 2026 /PRNewswire/ -- YSL Beauty doesn't play by the rules; it rewrites them. After taking the unmissable Block Party around the world, YSL Beauty is bringing the next edition stateside, landing in New York City for one night only.   

On Saturday, September 19, YSL Beauty embeds itself into La Esquina, the local favorite, SoHo taqueria, for the NYC edition: raw, unapologetic, culture-shaping, and impossible to ignore.  

While you may be familiar with the Block Party series, this edition stands as a masterclass in hyper-local infiltration. YSL Beauty doesn't simply visit a city; it authentically becomes part of its cultural fabric, tapping into the people, places and energy that make each location entirely its own.   

NYC natives, local cool kids and trendsetters will descend downtown for YSL Beauty's Block Party, bringing together the people who shape, influence and curate the city's cultural scene.

Joining the night are Teyana Taylor, Lauryn Hill, Karl Anthony Towns & wife Jordyn Woods, Emmy Rossum, and more, alongside YSL Beauty U.S. Makeup Ambassadors Amelia Gray and Laura Harrier, with a performance by Mark Ronson, and fueled by a guest list of tastemakers who shape, influence and curate the city's cultural scene. 

LAURYN HILL AND TEYANA TAYLOR LEAD A CULTURE-SHAPING LINEUP AT YSL BEAUTY'S BLOCK PARTY

After setting socials ablaze with every new city drop, YSL Beauty's Block Party series has made its way to New York. With each edition becoming a must-attend moment for the names at the center of New York's cultural scene, anticipation has continued to build around where YSL Beauty will take the party next. 

For New York, YSL Beauty brings that energy downtown, colliding beauty, fashion, music and the city's creative community under one roof with appearances from New York natives Teyana Taylor, Lauryn Hill, and Emmy Rossum, alongside NYC's champion Karl Anthony Townes and his wife Jordyn Woods. Mark Ronson ignites the party with a DJ performance that has guests on their feet.  

Together, the night's guests embody the unapologetic spirit of YSL Beauty and the city hosting it: individual, unpredictable and always moving. In New York, the party doesn't wait for nightfall. It starts while the city is still wide awake and keeps going as downtown comes alive.  

THE VENUE: LA ESQUINA  

YSL Beauty's Block Parties are built around iconic cultural landmarks, proving the brand doesn't just visit a city, but authentically becomes part of its local identity by embedding itself directly into the lived-in spaces where locals spend their days. 

For its New York edition, YSL Beauty takes over La Esquina, the downtown cultural hot spot at the corner of Kenmare and Lafayette, a venue rooted in NYC nightlife.

Rather than reinventing the space, YSL Beauty steps into it. The architecture stays visible. The energy stays unmistakably New York. Against it, the codes of YSL Beauty arrive almost overnight: concrete, metal, sound, graphic posters and flashes of pink and black. Everything feels intentionally layered into the existing space rather than built over it, preserving La Esquina's distinct character at the center of the experience.

From street-level energy to the subterranean rooms below, the familiar becomes the backdrop for something fleeting. Tonight, La Esquina becomes a distinctly New York collision of grit and couture.  

THE NEW BLACK OPIUM PINK GLAZE AND MAKE ME BLUSH CREAM BLUSH ARE HERE TO PARTY  

At the center of the NYC edition are two new YSL Beauty icons: THE NEW BLACK OPIUM PINK GLAZE FEMININE FRAGRANCE and MAKE ME BLUSH CREAM LIFTED GLOW CREAM BLUSH, brought to life through experiences that blur beauty with the visual language of the city.  

The takeover transforms La Esquina through layers of YSL Beauty codes and references rooted in the city's downtown vernacular, from modern vending machines and deli-window product displays stationed throughout the SoHo hotspot to a custom pink-and-black pool table and the iconic tattoo parlor, BANG BANG, onsite with their tattoo artists ready to work their magic.

The city's food culture becomes part of the experience, too. Guests can grab La Esquina's infamous tacos & cocktails draw inspiration from the worlds of BLACK OPIUM PINK GLAZE and MAKE ME BLUSH.  

It's beauty without the beauty counter. Couture without the velvet rope. YSL Beauty, dropped directly onto the concrete jungle. 
 
BEYOND PARTIES TO LIVING CAMPAIGNS        

Since its kick-off, YSL Beauty has been redefining how it engages with culture: not simply exporting it, but creating hyper-local moments rooted in the cities themselves. These local cultural moments are now the new global, transforming distinct, intimate scenes into massive global brand equity. With this series, YSL Beauty has, in essence, built a living communications campaign—using every city as a broadcast channel and with cultural impact that resonates far beyond its borders. 

New York is no exception. Tonight, one of downtown's most recognizable spaces becomes the latest expression of YSL Beauty's global Block Party series—a space that inherently makes culture rather than borrowing it. YSL Beauty stages a takeover seamlessly embedded into the city and distinctly local in spirit, with a moment built to resonate far beyond the city itself.

ABOUT YSL BEAUTY  
In the tension between timeless legacy and modern audacity, YSL Beauty creates daring beauty that dresses change. Boldness and singularity. Manifested through clashes of color, light, style, and the liberation from convention. The defiance of the norm. Authenticity, the foundation driving the brand to create icons in makeup, fragrance and skincare, born from the heritage of M. Saint Laurent who shaped the cultural zeitgeist for generations. YSL Beauty creates unapologetic beauty that frees and moves the lines, in the here and now. Young, edgy, luxury.     

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SOURCE YSL Beauty