New York Media Selects Sailthru to Enable Subscription Growth Through Personalized Engagement with More Than 1 Million Newsletter Subscribers
New York Magazine publisher looks to capitalize on opportunities through owned media; focuses subscriber engagement and retention efforts as list growth increases in priority
NEW YORK, May 31, 2016 /PRNewswire/ -- Sailthru, the leading Customer Retention Cloudsm for the world's top retail and media companies, today announced that New York Media has selected the company to increase subscriber engagement and retention through personalization. New York Media produces leading websites including NYMag.com, Vulture, the Cut and Grub Street, covering news, culture, fashion, food, and personalities, attracting more than 25 million unique visitors each month. As distribution for online content via social platforms continues to grow, New York Media plans to simultaneously invest in audience development and retention programs to sustainably grow advertising revenue via owned channels.
Email marketing is a critical component of New York Media's subscriber engagement and retention strategy, with daily email newsletters driving onsite advertising revenue. With Sailthru, which features sophisticated personalization capabilities including dynamic content, automated cadence control and cross-channel coordination, New York Media can now deliver a unique, contiguous experience for every individual reader between brand websites and email newsletters. In addition, Sailthru's capabilities will allow New York Media to easily deliver personalized welcome streams, re-engagement campaigns and other programs proven to increase engagement and the value derived from a retained audience.
"With our increased priority on owned media performance, we sought a new partner that brought deep background on the requirements of media companies and strategies to be most successful with subscriber growth, re-activation, and engagement. With Sailthru we found that combination of expertise to help us further modernize our email marketing and extend personalization across all owned digital channels," said Ken Sheldon, Executive Director of Audience Development, New York Media. "With Sailthru we're able to increase our marketing and personalization capabilities to grow our newsletter audiences within which we find many of our most loyal readers. Our global audience is as diverse as New York itself; engaging our readers through personalized content is simply a natural extension of what our brand has always represented."
"Online media companies and enterprise publishers come to us seeking innovation and creativity around engaging, growing, and retaining their readership. These companies know what they want to do - and what they need to do - to thrive today; however, it can be quite daunting to identify a partner that can truly deliver on the potential of personalization," said Neil Lustig, CEO, Sailthru. "We're thrilled that New York Media has selected our customer retention solution to meet their needs for increasing engagement today and continuing to increase profitable growth in the future."
About Sailthru
Sailthru is a customer retention platform that helps modern marketers at leading retail and media companies build deeper, longer-lasting relationships with their customers. Sailthru personalizes individual customer experiences across digital communication channels – in email, on a brand's website and in their mobile applications. Sailthru-powered 1:1 relationships with consumers drive higher revenue and reduce churn for more the world's most innovative publishers, including The Economist, Business Insider, and Mashable, and the world's fastest growing ecommerce companies, including Rent The Runway, JustFab, and Alex and Ani. Founded in 2008, Sailthru is headquartered in NYC, and backed by an exceptional group of investors, including Benchmark, RRE Ventures, DFJ Gotham, Scale Venture Partners, and AOL Ventures.
For more information, please visit www.sailthru.com.
About New York Media
New York Media is the parent company of the groundbreaking magazine New York; the up-to-the-minute news and service website nymag.com; the Grub Street food site; the entertainment and culture news site Vulture; the fashion and lifestyle site the Cut; Science of Us, a window into the latest science on human behavior; and New York Weddings and New York Design Hunting magazines.
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SOURCE Sailthru
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