New York Strip Steakhouse & Cabaret Lifts the Velvet Rope and Retains TransMedia to Expose 'The Food, The Fun and The Fantasy'

FORT LAUDERDALE, Fla., Feb. 16 /PRNewswire/ -- New York Strip Steakhouse & Cabaret (www.nystrip.com) has chosen TransMedia Group as its PR firm to promote its grand opening and subsequent special events at this high-concept fine dining and adult entertainment establishment. The theme in all PR, advertising and branding for New York Strip Steakhouse & Cabaret is – "the Food, the Fun, the Fantasy...Simply Prime!"

Founded by Dennis DeGori, the most well-known operator of upscale entertainment venues in the country, has been in the business over 25 years and owned/operated the most well-known nightclubs in the U.S. including the Original Solid Gold in Ft. Lauderdale, Sold Gold Minneapolis, Solid Gold Miami, Scores Chicago, Scores Las Vegas, Stringfellows Pure Platinum in NYC, Club Paradise in Las Vegas and many others. DeGori is bringing to South Florida the most beautiful and exotic entertainers to enhance the experience that is New York Strip.

Award-winning Italian Chef, Johnny "Capri" Rovito, owner of 2009's Best Italian Restaurant in Chicago, Capri Ristorante, has relocated to South Florida to run the kitchen and dining room at New York Strip. The five-star menu will feature USDA dry-aged prime steaks; the freshest seafood caught daily, authentic handmade signature pasta dishes along with a first-class selection of the world's finest wines and handcrafted cocktails.

TranMedia's multi-tiered PR campaign for New York Strip Steakhouse & Cabaret includes a series of special media, VIP and celebrity-themed events, a quarter-million dollar Spokes Model Contest, the launch of the Prime VIP membership card which gives members exclusive, high-class amenities, and more. TransMedia will also coordinate remote television, radio live broadcasts and photo shoots at New York Strip.

Realty TV celebrity, Megan Hauserman, star of Beauty and the Geek, Rock of Love with Bret Michaels, Megan Wants a Millionaire, and others, soon to be announced as a partner, will work directly with TransMedia on series of parties and special promotions with celebrities, pro-athletes, and models to highlight "the Food, the Fun, the Fantasy."    

New York Strip Steakhouse & Cabaret will open in March 2010. Lunch and dinner served until 2AM Monday-Sunday with daily happy hour specials.

SOURCE TransMedia Group