Newell Rubbermaid's Goody Brand Helps Women Achieve Salon-Quality Results at Home

Simple Styles collection of styling tools makes modern styles easy, affordable

Jun 08, 2010, 08:00 ET from Newell Rubbermaid

ATLANTA, June 8, 2010 /PRNewswire-FirstCall/ -- Newell Rubbermaid's (NYSE: NWL) Goody® brand, the most widely-recognized name in hair accessories and styling tools, announces the launch of Goody Simple Styles, a collection of four easy-to-use tools that help women achieve a number of trend-forward, salon-inspired styles – including the undone bun, voluminous ponytail, volume boost and modern twist – on their own, at home, no professional stylist required.  

(Photo:  http://photos.prnewswire.com/prnh/20100608/CL16879 )

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100608/CL16879 )

In a recent study, Goody found 76 percent of women would like to create more professional, salon-quality hairstyles at home, but find this nearly impossible to accomplish. That same survey revealed most women have the same three general frustrations with "do-it-yourself" accessories – they are difficult to use, have complicated instructions and are expensive.  

"Goody Simple Styles provides modern, trend right styles for all women by offering easy to use accessories that make fashionable hairstyles achievable everyday," said Kim Hoelting, Vice President of Marketing for Newell Rubbermaid's Beauty & Style global business unit. "And in doing so, Simple Styles offers solutions to the common hair frustrations women experience with easy, step-by-step instructions and user-friendly product design at an exceptional value."

Simple Styles hair tools were developed and designed so that each tool can be used to create a number of styles and to work with all hair types, making it simple for women to create modern hairstyles regardless of hair texture. The line is available in shades to complement both blonde and brunette hair.

The user-friendly Goody Simple Styles collection includes a Spin Pin, Pony Pouf, Modern Updo Pin and Volume Boost Comb, and the suggested retail price for each is $6.49. The collection is now available nationwide at Walmart, Target, Walgreens, CVS and Duane Reade stores.

About Newell Rubbermaid

Newell Rubbermaid Inc., an S&P 500 company, is a global marketer of consumer and commercial products with 2009 sales of approximately $5.6 billion and a strong portfolio of brands, including Rubbermaid®, Sharpie®, Graco®, Calphalon®, Irwin®, Lenox®, Levolor®, Paper Mate®, Dymo®, Waterman®, Parker®, Goody®, Technical Concepts™ and Aprica®.

This press release and additional information about Newell Rubbermaid are available on the company's Web site, www.newellrubbermaid.com.

NWL-PR

SOURCE Newell Rubbermaid



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