Newly Crowned Miss America 2012 Will Further Education With $50,000 Amway Scholarship

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ADA, Mich., Jan. 16, 2012 /PRNewswire/ -- Amway awarded a $50,000 scholarship to the new Miss America, Laura Kaeppeler, and more than $300,000 to the other Miss America contestants on January 14, 2012, at Planet Hollywood Resort & Casino in Las Vegas. The Amway scholarships help empower American women to achieve their personal and professional goals. With her scholarship, Kaeppeler plans to pursue a family law degree. Prior to the pageant, Kaeppeler earned an undergraduate degree in music and vocal performance at Carthage College.

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"The Miss America Pageant is a long-standing tradition that's been a part of many American lives. As such, it's proven to be a great partner to the more than 50-year-old Amway Corp. This partnership provides us a platform to support women and their dreams," comments Jori Hartwig, Vice President of Marketing for Amway North America. The Miss America Organization is one of the nation's leading achievement programs and the world's largest provider of scholarship assistance for young women.

During her reign, Kaeppeler will serve as an ambassador for Amway and its brands, including its flagship brands ARTISTRY® skincare and cosmetics and NUTRILITE® vitamins and dietary supplements. In fact, the ARTISTRY brand serves as the Official Skincare and Cosmetics Provider of Miss America.

Miss America Organization President and COO Art McMaster adds, "The Miss America Organization is excited to have crowned our new Miss America 2012, and as we continue our commitment to promote education, we are so proud to have Amway's support of our scholarship program that helps so many young women across the country further their education and achieve their goals."

For more information about Miss America and Amway, find an Amway Independent Business Owner near you or visit Amway.com/MissAmerica. Additional information can be found by following @AmwayUS or on Facebook.com/AmwayUS.

ABOUT AMWAY
Established in 1959 as a seller of household cleaners, Amway expanded and diversified over the years and today sees its sales led by NUTRILITE food supplements, herbals, and vitamins, and ARTISTRY skincare and cosmetics. Amway has helped millions of people lead better lives through consumer products, business opportunities, and generous sharing with the AMWAY ONE BY ONE® CAMPAIGN FOR CHILDREN program.

ABOUT ARTISTRY
The ARTISTRY brand, exclusively from Amway, is a global leader in premium beauty, offering unprecedented skincare solutions backed by dermatologist testing, advanced science, unparalleled proof of performance, and personalized service unmatched by any beauty counter in the world. The ARTISTRY brand generates more than $1 billion in annual global sales and is among the world's top five, largest-selling premium skincare brands.* It's also among the world's top 10 largest-selling premium cosmetic brands.* ARTISTRY is the Official Skincare and Cosmetics Provider of Miss America.

ABOUT MISS AMERICA ORGANIZATION
The Miss America Organization is one of the nation's leading achievement programs and the world's largest provider of scholarship assistance for young women. Last year, the Miss America Organization and its state and local organizations made available more than $45 million in cash and scholarship assistance. For more information, go to www.missamerica.org.

*Source Euromonitor International Limited; Beauty and Personal Care 2011, premium cosmetics and premium skincare category and subcategory; global 2010 value RSP.

SOURCE Amway