Newly Launched LifeKraze App Provides a Personal Cheering Section For Keeping (and Achieving) Personal Goals

CHATTANOOGA, Tenn., Jan. 23, 2013 /PRNewswire/ -- LifeKraze, the online community that encourages and rewards individuals for living healthy, active and fulfilling lifestyles, announces its new Android app today. Available in the Google Play Store for Android devices and coming soon to the Amazon Appstore for Kindle Fire, this on-the-go tool is designed for the more than 500 million Android devices activated to date.

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A mere 8% of Americans claim they are successful in achieving their New Year's resolutions (University of Scranton. Journal of Clinical Psychology published Dec. 13, 2012).  Android users now have a tool and a dedicated forum for posting their goals, accomplishments and progress with a built-in crowd of supporters to cheer them on, which has been found to greatly increase the likelihood of success.  

"With LifeKraze, we want to motivate and support as many people as possible," said co-founder and CTO Michael Brooks, Jr, who has led the design and development of the company's products. "Providing access to the enormous Android community is a key step in that direction and our incredible dev team has built an incredible app to do that."

Founded by a group of former college athletes who wanted to bring that "team environment" online, the LifeKraze community now includes high-profile fitness enthusiasts, such as actor Sean Astin (Lord of the Rings), fitness trainer Dolvett Quince (The Biggest Loser), New Orleans Saints safety Roman Harper, Founder of "Operation Fitness" and trainer of A-list celebrities, including Al Pacino and Matt Damon, Michael Torchia, American record-holder for longest running streak (44 years of consecutive days of running) Mark Covert and more than a dozen Olympians from last year's games. 

LifeKraze is providing its members with the necessary tools to share accomplishments on the go with the new Android app in addition to a completely rebuilt iPhone app.  

The LifeKraze Android App features:

• A natively built tool for a beautiful, custom experience on the Android platform
• The ability to share photos and links directly to LifeKraze from any share-enabled application
• Optimization for a wide array of screen sizes, including tablets (Android 2.2 and higher)

The updated iOS App includes:

• A significantly faster performance: up to 4.5x faster on iPhone 4 and up to 3.5x faster on iPhone 5 based on recent speed tests
• A smooth, native experience that has been rebuilt from scratch, entirely in Objective-C and Cocoa
• A new, custom camera experience with LifeKraze-specific photo filters

About LifeKraze 
LifeKraze is a new online platform that provides a positive community and rewards for individuals who want to lead active, healthy and fulfilling lives. Founded by college soccer players in the emerging tech hub of Chattanooga, TN, LifeKraze provides a team for everyday life, encouraging social interactions that lead to lasting changes. People share accomplishments, large or small, through 160-character posts, to which they can attach photos and other links. Every day, each member has 300 Kraze Points to award to other members for their accomplishments. The points people earn can be cashed in for discounts and products from nationally-recognized brands, or converted into charitable donations. With a growing roster of partners including The North Face, Men's Health Magazine, and DonorsChoose, LifeKraze is social media with a mission: To change the way people interact online, to change the way people live offline.

Contacts:
Susan Yin | Rogers & Cowan
310.854.8122 | [email protected]

Alex Munson | Rogers & Cowan
310.854.8297 | [email protected]

SOURCE LifeKraze