Newly Rebranded Storacell Introduces Brand Mascot and Tag Line for Its Innovative Battery Storage System

ST. CHARLES, Ill., Oct. 10, 2013 /PRNewswire/ -- The makers of Storacell (www.storacell.net) saw a problem—loose batteries rolling around in drawers—and developed a remarkably simple solution. Storacell's lightweight and portable plastic caddies hold batteries firmly in place, dispensing one battery at a time as needed. The current product line includes 9 versions for different battery sizes. Each version is available in a rainbow of colors, including glow in the dark, which is ideal during power outages and other emergencies.

(Photo:  http://photos.prnewswire.com/prnh/20131010/PH95170-a )
(Photo:  http://photos.prnewswire.com/prnh/20131010/PH95170-b )

As part of their rebranding, the company has introduced a new brand mascot. Sporting the tag line "Store your cells in our shells," the Storacell turtle communicates a fun yet practical message. An accompanying video illustrates the ease and convenience of the battery caddy system. By keeping batteries neatly contained, the battery caddies not only save time, they make your home a safer place, too; loose 9V batteries represent a fire hazard if their terminals come into contact with other metals.

The market for battery caddies extends beyond just individual consumers. Businesses looking for branded promotional items need look no further than Storacell. The AA SlimLine caddy is now available in quantities ranging from 500 to 5,000, each with a custom company logo and name printed along the side.

Response to Storacell's innovative but simple products has been overwhelmingly positive: "The first thing I did when I received the caddies was to take a picture of the mess of batteries that I needed to organize. After the batteries were all in their respective caddies, I took another picture showing everything neat and organized. Now I have the 'Before' and 'After' pictures to show friends and family, proving how essential these caddies are," says customer H. Brown.

Storacell listens closely to customer feedback and requests as they explore new product ideas. Currently on the drawing board are holders for the 18650 battery. Also new for 2014 will be a Velcro pouch complete with a belt loop for SlimLine AA, AAA and CR123 battery caddies. Customers are encouraged to engage with Storacell on social media, such as Facebook and Pinterest.

All Storacell products are Made in America. The company gladly ships its battery caddies around the world through a network of six international distributors. Storacell also ships to APO/FPO addresses for free. Ultimately, the company's goal is to become the go-to solution for battery management, regardless of application. Storacell believes these dispensers will soon become the universal standard for handling batteries.

Contact:

Shawnta Mateja
Director of Operations
Storacell
3850 Swenson Ave.
St. Charles, IL 60174
phone: 866-540-7260
email

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SOURCE Storacell