NewPage 'On Paper' Series Launches Microsoft Interview for Zune Debut

MIAMISBURG, Ohio, Feb. 11 /PRNewswire/ -- NewPage Corporation, North America's largest coated paper producer, announced today the release of a new On Paper podcast featuring Robert Bernard, chief environmental strategist for Microsoft.  The episode is the first On Paper podcast to launch on Zune, Microsoft's entertainment platform for podcasts, videos and music.  Designed to bring about positive change in the area of sustainability, this biweekly broadcast is now in its third season and continues to grow in listenership, reaching over one million downloads, making its launch on Zune an appropriate next step for the series.  

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In this episode of On Paper, Bernard discusses how technology and software can be leveraged to drive real change in the global environment.  Bernard outlines three areas of focus where Microsoft can make a positive impact regarding sustainability by: enabling significant energy efficiency in and through the use of IT, accelerating scientific breakthroughs in research on environmental based issues, and becoming responsible environmental leaders on a daily basis through the way they do business.

Working as a founder and board member of the organization Green Grid, Microsoft recognizes the importance of collaborating with other industries to solve the challenge and problem of energy efficiency.  According to Bernard, the organization is on track to meet its 2012 goal of reducing CO(2) emissions by 30 percent.

"We went from a world where we had a lot of interested people, to a world where now all of our field staff who talk to our customers and many of our engineers who are writing software, are thinking about and acting on the new vision and paradigm that we're moving toward," Bernard explains.  "We're taking this incredible creative power that the company has, and we're getting people to start thinking and acting in an expanded dimension, with a deliberate focus on energy and environmental sustainability."

To download this podcast free of charge, visit www.OnPaperSeries.com, www.Zune.net, or www.iTunes.com and search "NewPage Corporation."  For more information on the smart grid document referenced in this episode, please visit www.smart2020.org/.

About On Paper Podcast Series

The On Paper Podcast Series, presented by NewPage Corporation, is an ongoing solutions-based dialogue that provides a platform for professionals to share how their organizations implement sustainable practices. With dozens of episodes featuring representatives from the most innovative of corporate America, across a variety of industries, On Paper has garnered more than one million downloads. Visit www.onpaperseries.com to listen to individual episodes and subscribe to receive notices of new episode releases.

About NewPage Corporation

Headquartered in Miamisburg, Ohio, NewPage Corporation is the largest coated paper manufacturer in North America, based on production capacity, with $4.4 billion in net sales for the year ended December 31, 2008. The company's product portfolio is the broadest in North America and includes coated freesheet, coated groundwood, supercalendered, newsprint and specialty papers. These papers are used for corporate collateral, commercial printing, magazines, catalogs, books, coupons, inserts, newspapers, packaging applications and direct mail advertising.

NewPage owns paper mills in Kentucky, Maine, Maryland, Michigan, Minnesota, Wisconsin and Nova Scotia, Canada. These mills have a total annual production capacity of approximately 4.4 million tons of paper, including approximately 3.2 million tons of coated paper, approximately 1.0 million tons of uncoated paper and approximately 200,000 tons of specialty paper.

SOURCE NewPage Corporation