News America Marketing Partners With Children's Miracle Network Hospitals To Support Upcoming 'EPIC' Campaign

NEW YORK, May 8, 2013 /PRNewswire/ -- News America Marketing, the premier publisher of coupons in the U.S. and Canada, producing over 165 billion coupons annually¹, today announced they will be joining long-standing partner Children's Miracle Network Hospitals (CMN Hospitals) in their "May is for Miracles" campaign to raise funds for vital research, treatment, and education to save and improve the lives of local children.

This spring, News America is taking their decades long partnership a step farther, working with CMN Hospitals, Twentieth Century Fox and notable retailers to bring awareness to CMN Hospitals' 2013 fundraising campaign. The tagline of the campaign, "Make an 'EPIC' Difference for Kids", ties in with the Twentieth Century Fox 3D animated adventure film "Epic", only in theatres on May 24^th, and encourages shoppers to donate to their local CMN Hospital by purchasing a Miracle Balloon and making a donation at participating retailers. CMN Hospitals donations can be made this month at Walmart and Sam's Club, Costco Wholesale, Chico's FAS, Publix Super Markets, Carmike Cinemas and Speedway. They can also be found at Rite Aid stores until May 11^th.

News America Marketing's SmartSource magazine supporting Children's Miracle Network Hospitals can be found in participating newspapers on May 19^th.

News America Marketing has published two CMN Hospitals-themed issues of their iconic SmartSource coupon insert every year for more than twenty years, helping to generate vital funds and media value for the organization.

"Children's Miracle Network Hospitals is an organization that we truly believe in," said Marty Garofalo, EVP, Trade, News America Marketing. "We are thrilled to be able to support their crucial work through this 'EPIC' campaign. We encourage shoppers to go to their local participating retailer and make a donation for the youngest heroes among us."

"News America Marketing has been a consistent and valuable advocate for CMN Hospitals, helping us to build relationships with retailers across the country and gain exposure for the charitable need of our member hospitals through their themed issues," said John Lauck, president and CEO, Children's Miracle Network Hospitals. "We are happy to call them a partner."

News America Marketing (NAM), a division of News Corporation (NASDAQ: NWS), operates the popular online consumer coupon site SmartSource.com and publishes SmartSource Magazine, the coupon insert found in 74 million homes each week². It is also the company behind the free iPhone & iPad couponing app, SmartSource Xpress.

¹Based on NAM's average number of coupons per magazine, per region, per year
²NAM market list effective 1.27.13

News America Marketing
News America Marketing is the premier marketing partner of some of the world's most well-known brands. From our iconic Sunday coupon insert, SmartSource Magazine, to our pioneering coupon app, SmartSource Xpress, News America Marketing's SmartSource^® branded advertising and promotional programs are an integral part of America's shopping routine.   We reach millions of consumers each day through our network of 1,700+ publications¹, 50,300 retail stores², 300 partner sites including our own SmartSource.com³ as well as through our rapidly expanding coupon app SmartSource Xpress^® for iPhone^® and iPad^®.  Since 1988, we have delivered advertising and promotions that are proven to help brands succeed.

For more information, please visit newsamericamarketing.com or smartsource.com.

iPhone^® and iPad^®are trademarks of Apple, Inc.  Registered in the U.S. and other countries.
¹NAM market list effective 1.27.13
²Based on NAM's SSCM as of cycle 1, 2013 for all COT except Domestic COT is based on NAM's Cart programs.
³As of June 2012

About Children's Miracle Network Hospitals
Children's Miracle Network Hospitals® raises funds and awareness for 170 children's hospitals across the United States and Canada, which, in turn, use the money where it's needed the most. When a donation is given it stays in the community, helping local kids. Since 1983, Children's Miracle Network Hospitals has raised more than $4.7 billion, most of it $1 at a time. These donations have gone to support research and training, purchase equipment, and pay for uncompensated care, all in support of the mission to save and improve the lives of as many children as possible. Learn more at CMNHospitals.org.

About "Epic"
EPIC is a 3D CG adventure comedy that reveals a fantastical world unlike any other. From the creators of ICE AGE and RIO, EPIC tells the story of an ongoing battle between the forces of good, who keep the natural world alive, and the forces of evil, who wish to destroy it. When a teenage girl finds herself magically transported into this secret universe, she teams up with an elite band of warriors and a crew of comical, larger-than-life figures, to save their world...and ours.  The film stars Colin Farrell, Josh Hutcherson, Amanda Seyfried, Christoph Waltz, and Beyonce Knowles, plus Aziz Ansari, Chris O'Dowd, Pitbull, Jason Sudeikis, Steven Tyler, Blake Anderson, and Judah Friedlander.

SOURCE News America Marketing